KOREASCHOLAR

DO CROSS-FUNCTIONAL CAPABILITIES MATTER FOR THE EXPORT MARKETING STRATEGY IMPLEMENTATION OF EMERGING MARKET FIRMS? THE MODERATING ROLE OF PSYCHIC DISTANCE AND COMPETITIVE INTENSITY

Shahin Assadinia, Vita Kadile, Matthew Robson

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1220

IMPACT OF PERCEIVED VALUE ON CASUAL MOBILE GAME LOYALTY: THE MODERATING EFFECT OF INTENSITY OF PLAYING

Sebastian Molinillo, Arnold Japutra, Francisco Liébana-Cabanillas

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1159-1160

MAKING USE OF TARIFF-CHOICE BIASES – INVESTIGATING STRATEGIES TO ENHANCE INTENSITY OF FLAT-RATE BIASES

Sven Heidenreich, Tobias Krämer, Matthias Gouthier, Matthias Handrich

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1871

BRAND COMMUNITY AS SOCIAL CAPITAL: MODERATING EFFECT OF PARTICIPATION INTENSITY ON BRAND RELATED OUTCOMES

Masahiko Hato, Tomoko Kawakami, Keisuke Suyama

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.128-133