KOREASCHOLAR

A POST-PANDEMIC LOOK AT TOURISTS’ PERCEIVED COOLNESS OF A LOCATION AND REVISIT INTENTION THROUGH DESTINATION SERVICE QUALITY AND MOBILE APP USE

Corey Allen Ross, Jong-Kuk Shin

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.876-879

GIVE ME A HUMAN! THE EFFECT OF ANTHROPOMORPHISM AND GENDER ON CONSUMERS’ INTENTION TO USE A FINANCIAL ROBO-ADVISOR

Daria Plotkina, Hava Orkut, Ahu Karageyim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.513

EFFECTS OF MOBILE PHONE USE MOTIVATION ON INTENTION TO OPT-IN LOCATION-BASED ADVERTISING: MEDIATING ROLE OF MEDIA AFFINITY, AND PERCEIVE TRUST AND RISK

A-Reum Jung, Jun Heo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.338

EFFECTIVE USE OF PHYSIOLOGICAL METRICS TO ASSESS USER EMOTION AND BEHAVIOR INTENTION BASED ON AN EYE TRACKER AND NEUROPHYSIOLOGICAL APPROACH

Qing-Xing Qu, Hao Zhang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.697

THE DETERMINANTS OF CONSUMER’S INTENTION TO CONTINUE TO USE OR APPLY FOR THE DEPARTMENT STORE CO-BRANDED CREDIT CARD

Mei-Fang Chen, Chih-Hao Chiang

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1870