KOREASCHOLAR

THE ROLE OF THE ATTRIBUTES OF FASHION TREND AI ANALYSIS TOOLS IN SHAPING CONSUMER INTENTIONS

Xiaohong Xu, Eunju Ko, Minjung Cho

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.230

YOUNG CONSUMERS’ PERCEPTIONS AND INTENTIONS TO PURCHASE VIRTUAL LUXURY FASHION (VLF)

Hanna Lee, Angie Lee, Jung-Hwang Kim, Ui-Jeen Yu

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.220-224

THE INFLUENCE OF AI-GENERATED ADVERTISING ON CONSUMER PURCHASE INTENTIONS IN LUXURY AND FASHION: EXPLORING BRAND MESSAGE AUTHENTICITY AND REPUTATION

Zeling ZHONG, Galina KONDRATEVA, Tatiana KHVATOVA

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.28

THE IMPACT OF VIRTIAL INFLUENCER ADVERTISING ON CONSUMERS’ PARA-SOCIAL INTERACTIONS AND PURCHASE INTENTIONS; THE MEDIATION ROLE OF SOCIAL CUES AND PSYCHOLOGICAL DISTANCE

Huei-Ting Tsai, Pin-Yi Lee

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.25

UNDERSTANDING CONSUMERS’ PURCHASE INTENTIONS FOR AI-DRIVEN PRODUCTS ADVERTISED ON INSTAGRAM: A CROSS-GENERATION ANALYSIS

Mei Xuan Liew

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.16

THE IMPACT OF SUSTAINABLE MARKETING ACTIVITIES ON TOURISTS' BEHAVIORAL INTENTIONS: THE MEDIATING ROLE OF EVENT IMAGE AND PERCEIVED VALUE

Vera Butkouskaya, Junfeng Wang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.991-992

CHEAP OR VALUABLE?! THE INTERACTION EFFECTS OF ORIGINAL PRICE AND DISCOUNT PRESENTATION ON SUBOPTIMAL FOOD PURCHASE INTENTIONS

Hsiu-Hua Chang, Long-Chuan Lu, Tzu-Chiao Kuo

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.847-848

SERVICE TYPE AND CUSTOMER PRIVACY CONCERNS AFFECT ROBOT ADOPTION INTENTIONS

Qi Yao, Chao Hu, Wenkai Zhou

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.629-630

UNCOVERING THE IMPACT OF GENDER LABELS ON CLOTHING PERCEPTIONS AND PURCHASE INTENTIONS: AN EXPERIMENTAL ONLINE SURVEY

Paula Küffner, Andreas Graefe

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.611-612

THE EFFECT OF PRESENTATION ORDER IN AN INSTAGRAM AD AND TOLERANCE FOR CONTRADICTION ON TOURISM CONSUMERS’ BEHAVIORAL INTENTIONS

Jung Min Jang, Eunyoung Park

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.445-449

ANIMOSITY AND AFFINITY EFFECTS ON TRAVEL INTENTIONS: MANAGEMENT AND MARKETING IMPLICATIONS

Anna Farmaki, Nikolaos Pappas, Christina Karadimitriou

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.302-303

PHYGITAL MARKETING: A NEW APPROACH TO TRIGGER TRAVEL INTENTIONS

Elisa Mameli, Brigitte Stangl

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.218-222

THE INFLUENCES OF COOLNESS AND AFFINITY OF SERVICE ROBOTS ON CUSTOMERS’ BEHAVIORAL INTENTIONS

Sue-Ting Chang, Sheng-Hshiung Tsaur, Chu-Cheng Chang, Tien-Cheng Han

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.173

SERVICE RECOVERY AND BEHAVIOURAL INTENTIONS: THE MODERATING ROLES OF FAILURE SEVERITY, PERSONALITY TRAIT AND BRAND RELATED CONSTRUCT

Sarabjit Kaur Sidhu, Fon Sim Ong, Sathyaprakash Balaji Makam

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1551-1555

UNDERSTANDING CONTINUED USE INTENTIONS OF TRAVEL APP USERS

Kijung Choi, Ying Wang, Beverley Sparks, Sejung Marina Choi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.704-709

THE IMPACT OF INFLUENCER MARKETING AND INSTAGRAMMERS ON CONSUMER PURCHASE INTENTIONS AND BRAND ATTITUDE

Ricardo Godinho Bilro, Sandra Maria Correia Loureiro, Filipa Rosado Pinto, Inês Costa

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.478-479

VIRTUAL SUPERMARKET SETTING: EXPLORING ANTECEDENTS OF EMOTIONS AND PURCHASE INTENTIONS

Sandra Maria Correia Loureiro, Carolina Correia, João Guerreiro

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.468-472

SHOW ME YOUR RESPONSIBILITY, I´LL TELL YOU WHO YOU ARE: EXPLICIT AND IMPLICIT EFFECTS OF BRAND SUSTAINABILITY ON BRAND REPUTATION, PERCEIVED VALUE AND BRAND-RELATED INTENTIONS

Klaus-Peter Wiedmann, Evmorfia Karampournioti, Levke Louise Albertsen, Steffen Schmidt, Sascha Langner, Michael Schießl

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1249-1250

TRAVELING LIKE A LOCAL: A STUDY OF THE RELATIONSHIPS AMONG CUSTOMER ENGAGEMENT, SATISFACTION AND BEHAVIORAL INTENTIONS OF AIRBNB USERS

Jungho Suh, Soyoung An, Thomas Eck

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1189

AN EXTENDED PROTECTION MOTIVATION THEORY MODEL OF ENERGY SAVINGS AND CARBON REDUCTION BEHAVIORAL INTENTIONS --THE MEDIATION ROLE OF PROTECTION MOTIVATION

Mei-Fang Chen

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1168