KOREASCHOLAR

THE EFFECTS OF PARA-SOCIAL INTERACTION ON ONLINE CELEBRITY ENDORSEMENT

Boyi Liu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1023-1025

EXAMINING AFRICAN MILLENNIALS' INTERACTION WITH RETAILING AND DISTRIBUTION CHANNELS IN THE NEW DIGITAL AGE-THE REALITIES

Tendai Chikweche, James Lappeman, Paul Egan, Hossain Mohammed

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.903-904

CHEAP OR VALUABLE?! THE INTERACTION EFFECTS OF ORIGINAL PRICE AND DISCOUNT PRESENTATION ON SUBOPTIMAL FOOD PURCHASE INTENTIONS

Hsiu-Hua Chang, Long-Chuan Lu, Tzu-Chiao Kuo

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.847-848

AN INVESTIGATION OF INFLUENCER-AUDIENCE AND AUDIENCE-AUDIENCE INTERACTION MECHANISM IN LIVESTREAM E-COMMERCE

Ruyu Yun, Jie Meng

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.488

E-INTERACTION BEHAVIOUR AND CUSTOMER EXPERIENCE: THE ROLE OF PSYCHOLOGICAL COMFORT

Svetlana De Vos, Bora Qesja, Ged Lipnickas

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.438

DOES PARASOCIAL INTERACTION WITH DIGITAL INFLUENCERS AFFECT WELL-BEING? FROM THE PERSPECTIVES OF DIGITAL INFLUENCERS’ ATTRIBUTES AND FOLLOWERS’ COMPENSATION PSYCHOLOGY

Chien-Wen Chen, Nguyen Duong Thuy Trang, Mingchang Chih, Pei-Ying Chen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.389

UTILIZING SOCIAL MEDIA FOR CONSUMER-RETAILER INTERACTION TO INCREASE WELLBEING: INSIGHTS INTO A COLLECTIVIST EMERGING MARKET

Yang-Im Lee, Peter Trim, An Vu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.208

INVESTIGATING THE MAIN AND INTERACTION EFFECTS OF CUSTOMER RELATIONSHIP TERMINATION AND CUSTOMER INVOLVEMENT ON THE NEW PRODUCT DEVELOPMENT OUTCOME

Mai Uno, Yuko Yamashita, Kyoko Fukukawa

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.102-106

HOW INFLUENCERS AND DIGITAL INTERACTION CAN IMPACT CUSTOMER-BRAND RELATIONSHIP AND ENGAGEMENT

Ricardo Godinho Bilro, Sandra Maria Correia Loureiro, João Guerreiro, David Raposo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.465-467

CELEBRITY-CONSUMER INTERACTION AND PRODUCT INNOVATION PERFORMANCE: IS IT A MATTER OF EMOTIONS?

Xiaolei Yu, Kyunghoon Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.451

WHAT DRIVES MICRO-INFLUENCERS ADVERTISING EFFECTIVENESS ON LIVE STREAMING? THE PERSPECTIVE OF TRUST TRANSFER AND PARA-SOCIAL INTERACTION

Bo Lu, Guoxin Li, Yufeng He, Ruijin Zhang, Min Wang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.249

MACHINE LEARNING IN MARKETING: WHICH IMPACT HAS MACHINE LEARNING ON FIRMS’ AND CONSUMERS’ INTERACTION AND BEHAVIOR?

Florian Stahl, Maximilian Beichert, Sabrina Haas

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1451

INDIRECT CUSTOMER-TO-CUSTOMER INTERACTION IN TECHNOLOGY-BASED SELF-SERVICE

Zhongpeng Cao, Yanyan Zhang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1376-1377

HOW TO INDUCE CUSTOMER COOPERATION IN THE B2C SHARINGSERVICE CONTEXT: AN EXAMINATION OF THE INTERACTION EFFECT OF MESSAGE FRAMING AND CUSTOMER VALUE PERCEPTION

Woohyun Lee, Sooyun Kim, Sunmee Choi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.866-868

THE IMPACT OF FREQUENCY AND SPACING OF BRAND-GENERATED CONTENT ON THE DYNAMICS OF CONSUMER INTERACTION ON BRANDS’ FACEBOOK PAGES

Evaldas Jankauskas, Abhishek Nayak

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.671-675

HOW VIDEO BLOGGER (VLOGGER) AFFECTS PARASOCIAL INTERACTION AND BRAND

Matthew Tingchi Liu, Pamela Lam I Kei, Yongdan Liu, Ting-Hsiang Tseng

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.148-153

THE DRIVING FACTORS OF THE RELATIONSHIP OF PARASOCIAL INTERACTION IN SNS ENVIRONMENT AND ITS IMPACT ON CUSTOMER EQUITY

Chunlin Yuan, Kyung Hoon Kim, Juran Kim, Xiaolei Yu, Yanan Yan

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.131

DERIVED FROM INTERACTION: DEVELOPING A CUSTOMER ENGAGEMENT MODEL IN WELLNESS TOURISM

Lishan Xie, Xinhua Guan, Yingxin He, Tzung-Cheng (TC) Huan

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.114

THE SYNERGETIC EFFECT OF INTERACTION ORIENTATION WITH ENTREPRENEURIAL ORIENTATION ON FIRM PERFORMANCE - A LONGITUDINAL STUDY

Melania Mateias, Malte Brettel

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1258-1259

CONSUMER INTERACTION IN INSTAGRAM: THE ROLE OF PERCEIVED HEDONISM AND SATISFACTION

Luis V. Casaló, Carlos Flavián, Sergio Ibáñez

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1233-1238