KOREASCHOLAR

EXPLORING THE EFFECT OF INTERACTIVITY ON CONSUMER RESPONSES IN VIRTUAL REALITY: THE ROLE OF MENTAL IMAGERY

Jung-Hwan Kim, Minjeong Kim, Minjung Park, Jungmin Yoo

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1010-1014

BETTER TOGETHER: THE ROLE OF INTERACTIVITY IN ENGAGING SHARING ECONOMY PLATFORM USERS

Ruizhi Yuan, Yanyan Chen, Timo Mandler

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.684

THE EFFECTS OF ANTHROPOMORPHISM AND AURA OF A DIGITAL HUMAN ON PERCEIVED INTERACTIVITY

Juran Kim, Joonheui Bae

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.415

OVERCOMING COMPATIBILITY BARRIERS IN SPORTS VR FOR GAMER INTERACTIVITY, CHARACTER IDENTIFICATION, AND ENJOYMENT

Jun-Phil Uhm, Hyun-Woo Lee, Heetae Cho

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1469-1471

Uncanny Valley Effect on Attachment and Perceived Interactivity of AI Speakers

Juran Kim, Seungmook Kang, Joonheui Bae

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1346

PERCEIVED HOTEL INNOVATIVENESS AS THE DRIVER OF CUSTOMER INTERACTIVITY: A DUAL-PATH MODEL

Emily Ma, Yun Zhang, Wei Xi, Feng Zeng Xu

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.786-789

IMAGE INTERACTIVITY TECHNOLOGY AND ENGAGEMENT ON ONLINE EXPERIENCE ON HOTEL WEBSITES: PERSONAL TRAITS’ MODERATING ROLE

Mirna M. Bassily

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.897-902

ENHANCING EMPLOYEE INNOVATIVE BEHAVIOR THROUGH CUSTOMER ENGAGEMENT: THE ROLE OF CUSTOMER INTERACTIVITY AND EMPLOYEE MOTIVATIONS

Fengzeng Xu, Ying Wang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.509

THE MODERATING ROLE OF AGE: THE IMPACT OFWEBSITE INTERACTIVITY ON BRAND DEVELOPMENT IN CHINESE OTA WEBSITES

Ben Haobin, Albert A. Barreda, Khaldoon Nusair, Fevzi Okumus

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1710-1711

THE IMPACT OF SYSTEM INTERACTIVITY ON ONLINE BRAND EQUITY: THE MEDIATING EFFECT OF TRUST INTEGRITY IN ONLINE ENVIRONMENTS

Albert A. Barreda, Khaldoon Nusair, Fevzi Okumus, Anil Bilgihan

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1406-1412

EXPLAINING ONLINE BRAND EQUITY WITH WEBSITE INTERACTIVITY THEORY: A STUDY OF CUSTOMER EQUITY

Albert A. Barreda, Fevzi Okumus, Khaldoon Nusair, Anil Bilgihan

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1037-1038

IMPROVING QUALITY OF INTERACTIVITY BETWEEN ORGANISATION AND CUSTOMERS WITH THE SUPPORT OF WHATSAPP

Anjar Priyono

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.969-981

INFLUENCES OF INTEGRATION ON INTERACTIVITY OF LUXURY BRAND COMMUNITIES IN THE SOCIAL MEDIA CONTEXT

Juran Kim, Ki Hoon Lee

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.960

A SOCIAL MARKETING CAMPAIGN IS IN THE EYE OF THE BEHOLDER: CHOICE EFFECTS ON PERCEIVED INTERACTIVITY AND INVOLVEMENT IN THE SOCIAL MEDIA CONTEXT

Juran Kim, Michael Capella, Ki Hoon Lee

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.659

CORPORATE BRAND POSTS ON FACEBOOK THE ROLE OF INTERACTIVITY, VIVIDNESS, AND INVOLVEMENT

Markus Kick

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.120-125