KOREASCHOLAR

ALIGNMENT OF STRATEGIC COMMUNICATION FOR INTERNATIONAL ORGANIZATIONS WITH DIVERSE MULTIPLE COUNTRY BRANCHES

Juliane J. Gabel, Ilkin Mehrabov

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1313

EXPORTER ADAPTATION IN INTERNATIONAL BUYER–SELLER RELATIONSHIPS IN THE DIGITAL ERA

Luyang Gao, Matthew Robson

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.724

STAYING OR LEAVING? RESOURCE REDEPLOYMENT AND REAL OPTIONS EFFECTS IN ACCELERATING OR MITIGATING FIRMS’ INTERNATIONAL MARKET EXIT DECISIONS

Katerina Boncheva, Nilay Bıçakcıoğlu-Peynirci, Robert E. Morgan, Matthew J. Robson, Mark Toon

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.718-719

SHAPING LUXURY: THE STRATEGIC ROLE OF INFLUENCERS IN INTERNATIONAL FASHION BRANDING IN CHINA

Lala Hu, Diana A. Filipescu, Albena Pergelova

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.420-421

TO BE OR NOT TO BE HUMOROUS IN B2B SALES ACROSS CULTURES? CULTURAL EFFECTS ON HUMOR STYLE IN INTERNATIONAL B2B BUYER-SELLER RELATIONSHIPS

Laurent Bompar

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.350-355

REDEFINING LUXURY FASHION BRANDING THROUGH THE STORES: AN INTERNATIONAL PERSPECTIVE OF ARCHITECTURE AND SENSORY MARKETING ELEMENTS

Jin Jeong, Silvia Pérez-Bou

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.304-307

MANAGING THE “FUZZY FRONT END” OF GREEN PRODUCT INNOVATION IN THE CONTEXT OF INTERNATIONAL BUYER-SUPPLIER RELATIONSHIPS: THE ROLE OF CO-PRODUCTION AND JOINT LEARNING AMBIDEXTERITY

Kuo Hsiung Chang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1073

PRICING TRANSPARENCY IN INTERNATIONAL RETAILING

Kacy Kim, Yuhosua Ryoo, Srdan Zdravkovic, Sukki Yoon

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.981

INTERNATIONAL MARKETING STRATEGY PLANNING AND PERFORMANCE: THE ROLES OF MARKET SENSING AND TOLERANCE FOR FAILURE

Itzhak Gnizy, Yoel Asseraf, Moty Amar

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.939

THE EFFECT OF BELT AND ROAD INITIATIVE GLOBALIZATION TOWARD THE INTERNATIONAL TRADE AND EQUALITY

Mustika Sufiati Purwanegara, Nurrani Kusumawati, Rosmini Omar, Nur Azam Anuarul Perai, Reinaldy Agung Pramudhita

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.490-494

A BIBLIOMETRIC ANALYSIS OF INTERNATIONAL SERVICES MARKETING: THE PAST, THE PRESENT, AND THE FUTURE

Nilay Bıçakcıoğlu Peynirci, Yiannis Kouropalatis, Robert E. Morgan, Matthew J. Robson

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.371-372

ORGANIZATIONAL LEARNING AND ITS CONSEQUENCES ON INTERNATIONAL BUSINESS VENTURE PERFORMANCE: EVIDENCE FROM EMERGING MARKET INDUSTRIAL SMES

Evangelia Katsikea, Marios Theodosiou, Oluyomi Alarape, Christophe Rethore

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.202-203

CO-BRANDING STRATEGIES OF INTERNATIONAL ENTREPRENEURIAL VENTURES: A SOCIAL MEDIA PERSPECTIVE

Sara Fraccastoro, Mika Gabrielsson, Per Servais

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.190-191

MULTIPLE CHANNELS AND GOVERNANCE MECHANISMS IN AN INTERNATIONAL CONTEXT: FINDINGS FROM fsQCA

Ryuta Ishii

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.98

A CASE STUDY IN THE EARLY DEVELOPMENT OF INTERNATIONAL TRADEMARK PROTECTION

Steven Kopp

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1577-1580

A CASE STUDY IN THE EARLY DEVELOPMENT OF INTERNATIONAL TRADEMARK PROTECTION

Steven Kopp

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1493-1496

DIGITAL BRAND MANAGEMENT IN INTERNATIONAL CONTEXTS: CASE STUDY OF E-MARKETPLACE DIGITAL MARKETING FIRM

Amélia Brandão, Mahesh Gadekar

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1297-1300

EFFECT OF PAVILION QUALITY ON EXHIBITION PERFORMANCE AT AN INTERNATIONAL TRADE SHOW

Hyuck-soo Cho, Sosun Lim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1226-1243

A GROUNDED THEORY STUDY OF FINANCIAL WELL-BEING OF INTERNATIONAL STUDENTS ACCORDING TO FINANCIAL CULTURE AND STRESS

Heejung Park, Matthew Lunde

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.317-321

SUSTAINABILITY & RELIGION: INSIGHTS FOR INTERNATIONAL MARKETING FROM A WESTERN VS. EASTERN COMPARISON

Elizabeth A. Minton

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1622