KOREASCHOLAR

INTERNATIONAL MARKETING STRATEGY PLANNING AND PERFORMANCE: THE ROLES OF MARKET SENSING AND TOLERANCE FOR FAILURE

Itzhak Gnizy, Yoel Asseraf, Moty Amar

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.939

A BIBLIOMETRIC ANALYSIS OF INTERNATIONAL SERVICES MARKETING: THE PAST, THE PRESENT, AND THE FUTURE

Nilay Bıçakcıoğlu Peynirci, Yiannis Kouropalatis, Robert E. Morgan, Matthew J. Robson

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.371-372

DIGITAL BRAND MANAGEMENT IN INTERNATIONAL CONTEXTS: CASE STUDY OF E-MARKETPLACE DIGITAL MARKETING FIRM

Amélia Brandão, Mahesh Gadekar

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1297-1300

SUSTAINABILITY & RELIGION: INSIGHTS FOR INTERNATIONAL MARKETING FROM A WESTERN VS. EASTERN COMPARISON

Elizabeth A. Minton

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1622

ON RELATIONSHIP VALUE IN INTERNATIONAL MARKETING CHANNELS

Dionysis Skarmeas, Paraskevas Argouslidis, Flora Kokkinaki, Alexis Mavrommatis, Ana Lisboa

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1330

COUNTRY OF ORIGIN IN INTERNATIONAL MARKETING CHANNELS: HOW OVERSEAS DISTRIBUTORS ACCOUNT FOR THE ORIGINS OF PRODUCTS AND BRANDS

Han-Mo Oh, Byeong-Joon Moon

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.370-385

INTERNATIONAL PRODUCT INNOVATION MARKETING STRATEGY: EVIDENCE OF EU SUBSIDIARY FIRM CAPABILITIES AND HOST INSTITUTIONS IN CHINA, 1998-2009

Huifen Cai, Len Tiu Wright

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.3-20