KOREASCHOLAR

THE RISE OF E-COMMERCE AND INTERNET USE IN ELDERLY ADULTS AFTER A WORLD PANDEMIC

Katelyn Thompson, Min-Young Lee, Vanessa Jackson

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.806-807

RESEARCH ON THE INFLUENCE OF INTERNET CELEBRITY AND LIVE CONTENT CHARACTERISTICS ON CONSUMER PURCHASE BEHAVIOR IN LIVE MARKETING

Siyu Che, Guanghua Sheng, Chang Ji

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.737

INTERNET ADDICTION CONTINUUM MODERATES AUGMENTED REALITY APP EXPERIENCES

Brigitte Stangl, Margit Kastner, Dandison Ukpabi, Sangwon Park

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1063-1064

QUALITY ACCEPTANCE AND SATISFACTION WITH INTERNET LECTURE SERVICES: A COMPARATIVE ANALYSIS AMONG DIFFERENT GENERATIONS

Kim Dae-yun, Heeju Chae, Kyunghoon Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1626-1627

EMBEDDING INNOVATIVE INTERNET-BASED COMMUNICATION TOOLS INTO BUSINESS MODEL: LONGITUDINAL QUANTITATIVE STUDY

Kolesnik Nadezda, Tretyak Olga

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.936-937

INTERNET AND TELEVISION MULTITASKING, IMPULSE BUYING AND WELL-BEING: BREADTH-BIASED COGNITIVE CONTROL AS THE MECHANISM

Yuhmiin Chang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.743

SHOULD ONLINE SHOPS WEAR ETHICAL LABELS? EXPLORING THE IMPACT OF ETHICAL SIGNALS ON CONSUMERS’ WILLINGNESS TO PAY AND PURCHASING INTENTION ON THE INTERNET

Delphine Colin, Fabian Schrempf

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.512

HOW TO OFFER LUXURY PRODUCTS ON THE INTERNET: THE INFLUENCE OF ONLINE ASSORTMENT DECISIONS AND ONLINE PURCHASE OPTIONS ON BRAND EQUITY

Carmen-Maria Albrecht, Pietro Häger

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.173-174

CONSUMER-GENERATED LUXURY BRAND COMMUNICATION ON THE INTERNET

Anita Radón

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.2120-2122

EVALUATING SPECIFIC SERVICE QUALITY DIMENSIONS WHICH IMPACT ON CUSTOMERS’ BEHAVIOURAL LOYALTY IN HIGH-TECH INTERNET SERVICES

Paramaporn Thaichon, Antonio Lobo, Ann Mitsis

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.2094-2103

THE INFLUENCES OF INTERNET-BASED COLLABORATION AND INTIMATE INTERACTIONS IN BUYER-SUPPLIER RELATIONSHIP ON PRODUCT INNOVATION

Jie Wu, Ze-Fu Wu

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1952-1953

SPINNING YARNS – WEAVING TEXTILES CASE: CREATING AUTHENTIC INTERNET STORIES

Kaye Crippen, Patricia Mulready

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1453-1458

MATCHING SELF PRESENTATION IN INTERNET DATING SITES TO CONSUMER PREFERENCES – AN INNOVATIVE MATCHING ALGORITHM

Moti Zwilling, Yaniv Gvili

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.970-980

CONSUMER ADOPTION / REJECTION DECISIONS IN SEEMINGLY SIMILAR SERVICE INNOVATIONS:THE CASE OF THE INTERNET AND MOBILE BANKING

Tommi Laukkanen

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.716-717

CUSTOMER LOYALTY IN HIGH-TECH INTERNET SERVICES

Paramaporn Thaichon, Antonio Lobo, Ann Mitsis

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.526-537