KOREASCHOLAR

COMMUNICATING CSR MOTIVES IN CONSUMERS’ COMPANY EVALUATIONS: THE ROLES OF CUSTOMER-COMPANY IDENTIFICATION AND SKEPTICISM

Jos Bartels, Anne-Marie van Prooijen

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1243

PERCEIVED SUSTAINABILITY INITIATIVES: RETAIL MANAGERS’ INTRINSIC AND EXTRINSIC MOTIVES

Jos Bartels, Machiel J. Reinders, Mariët A. van Haaster-de Winter

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1613-1614