KOREASCHOLAR

INVESTIGATING THE MAIN AND INTERACTION EFFECTS OF CUSTOMER RELATIONSHIP TERMINATION AND CUSTOMER INVOLVEMENT ON THE NEW PRODUCT DEVELOPMENT OUTCOME

Mai Uno, Yuko Yamashita, Kyoko Fukukawa

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.102-106

WHEN YOU COME TO KNOW OF A FAMILIAR BRAND’S INVOLVEMENT IN SOCIAL, HEALTH, AND ENVIRONMENTAL ISSUES: NAVIGATING INNER CONFLICT IN CONSUMERS’ MORAL DECISION PROCESSES

Christine Huan, Jiyun Kang, Jisu Jang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.55

DOES BRAND ORIGIN MATTER? AN ANALYSIS OF LOW-INVOLVEMENT DEVELOPING MARKET BRANDS INTERNATIONALIZING INTO A DEVELOPED MARKET

Albena Björck, Michelle Carvajal Ramirez

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.174-177

BUSINESS MODEL OF GREEN CROWDFUNDING: BUILDING SUSTAINABLE ECONOMY THROUGH CONSUMER INVOLVEMENT

Natalia Maehle, Ingeborg A. Kleppe, Natalia Drozdova

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1337-1342

TRANSNATIONAL LEISURE INVOLVEMENT AND TRAVEL MOTIVATION OF CONTEMPORARY MIGRANTS

Wei-Jue Huang, Chun-Chu Chen

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1198-1203

DOES IT PAY NOT TO ENGAGE IN GREENWASHING? THE EFFECT OF SUPPLY CHAIN INVOLVEMENT IN GREENWASHING ON INVESTORS’ REACTIONS

Marta Pizzetti, Lucia Gatti, Peter Seele

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1074-1075

THANK YOU! : DESIGNING A POST-STAY EMAIL WITH LEVELS OF LEISURE INVOLVEMENT IN THE HOTEL INDUSTRY

Krishna Garza, Kiseol Yang, Jihye Min

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.648-649

SOCIALIZING CUSTOMER FOR CO-CREATING TOURISM VALUE: A MODERATED MEDIATION MODEL OF CUSTOMER READINESS AND PRODUCT INVOLVEMENT

Hoa Pham Thi, HsiuJu Rebecca Yen, Chen-ya Wang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.638-643

THE NATURE OF CUSTOMER INVOLVEMENT IN NEW SERVICE DEVELOPMENT: CURRENT ISSUES AND FUTURE CHALLENGES

Pinelopi Athanasopoulou, Apostolos N. Giovanis

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.339-340

THE LOYALTY IMPLICATIONS OF CUSTOMER INVOLVEMENT IN NEW PRODUCT DEVELOPMENT: FINDINGS FROM THE MOGUL CO-CREATION COMMUNITY

Marianna Sigala

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.243

SITUATIONAL INFLUENCES ON PAY-WHAT-YOU-WANT (PWYW) PRICING DECSIONS: THE ROLE OF PERCEIVED CROWDING, INVOLVEMENT AND TIME PRESSURE

Fazlul K Rabbanee, Rajat Roy, Piyush Sharma

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1413-1415

SOCIAL INVOLVEMENT AND CONSUMPTION MOTIVATION: CO-CREATION OF MAGIC IN THE BAR SERVICESCAPE

Lisa McNeill, Damien Mather

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.654-663

THE RISK PERCEPTION ATTITUDE FRAMEWORK:CONSUMER INVOLVEMENT, PERCEPTIONS OF RISK, AND RESPONSES TO FOOD LABELS

Sujung Nam, Juran Kim, Kyung-Tae Gong

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.528-533

FIRMS' INVOLVEMENT IN THE RESTORATION OF TOURIST ATTRACTIONS: THE ROLE OF PERCEIVED ALTRUISM AND AUTHENTICITY ON VISITING INTENTIONS

Alessandro Biraglia, Maximilian H. E. E. Gerrath, Bryan Usrey

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.306-307

CROSS NATIONAL RE-INVESTIGATION OF CONSUMER INVOLVEMENT FOR CORPORATE AND PRODUCT ADS: EVIDENCE FROM FRANCE, PAKISTAN AND USA

Rohail Ashraf, Noël Albert, Dwight Merunka

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.281

PRICE DEALS AND BRAND EQUITY: THE ROLE OF PRODUCT INVOLVEMENT

Rachata Rungtrakulchai

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.2002-2013

VALUE CO-CREATION AND CUSTOMER INVOLVEMENT: EMPIRICAL ANALYSIS FROM RUSSIAN PERSPECTIVES

Marina Doroshenko

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1768-1769

A SOCIAL MARKETING CAMPAIGN IS IN THE EYE OF THE BEHOLDER: CHOICE EFFECTS ON PERCEIVED INTERACTIVITY AND INVOLVEMENT IN THE SOCIAL MEDIA CONTEXT

Juran Kim, Michael Capella, Ki Hoon Lee

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.659

THE EFFECT OF POP CULTURE INVOLVEMENT ON DESTINATION IMAGE FORMATION AND ITS PERCEPTION : FOCUSED ON GLOBAL DIFFUSION PROCESS OF KOREAN WAVE

Haesung Whang, Ting Zhang, Sung Hwa Yong, Eunju Ko

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.521-525

CORPORATE BRAND POSTS ON FACEBOOK THE ROLE OF INTERACTIVITY, VIVIDNESS, AND INVOLVEMENT

Markus Kick

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.120-125