KOREASCHOLAR

THE EFFECT Of MARKET ORIENTATION ON RETAILER OUTCOMES AND THE MODERATING EFFECT OF KNOWLEDGE SHARING WITH PROACTIVE SUPPLIERS

Junji Inoguchi, Kazutaka Komiya

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.956

CUSTOMER EDUCATION IN MARKETING: IMPLICATIONS FROM BUILDING ARTIFICIAL INTELLIGENCE KNOWLEDGE

Jani Holopainen, Jyri Hoffren, Minna Rollins

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.723

THE FIT BETWEEN MESSAGE FRAMING AND ENVIRONMENTAL KNOWLEDGE IN GREEN ADVERTISING: THE MEDIATING ROLE OF PERCEIVED AUTHENTICITY

Jian Gao, Zhen Li

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.700

THE RELATIONSHIP BETWEEN RESPONSIBLE LEADERSHIP AND KNOWLEDGE - SHARING BEHAVIOR: THE CHAIN MEDIATING ROLE OF CORPORATE SOCIAL RESPONSIBILITY AND SOCIAL OCCUPATIONAL STIGMA CONSCIOUSNESS

Zhou Lin-yuan, Zhao Xin-yuan

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.564

CONSUMER EXPERIENCE IN THE METAVERSE: A SYSTEMATIC REVIEW OF CURRENT KNOWLEDGE, THEORETICAL FOUNDATIONS, AND FUTURE RESEARCH DIRECTIONS

Garim Lee, Hye-Young Kim, Jinsu Park

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.539

DIGITAL GOVERNMENT AND SMART CITIES IN THE DIGITAL TRANSFORMATION AGE: FOCUSING ON KNOWLEDGE TRANSFER TO PARTNER COUNTRIES

Chrin Kim, Kyung-Ah Kim, Young-Ah Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.982-983

MARKETING KNOWLEDGE DISSEMINATES TO DISRUPT BUSINESS RESEARCH: A COMPARISON OF CONCEPTUAL AND EMPIRICAL ARTICLES

Jennifer J. Lee, Hyunuk Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.817-818

CONSUMERS EVALUATION FOR THE PRODUCTS WITH BLOCKCHAIN: THE ROLE OF KNOWLEDGE AND QUALITY OF PRODUCTS

Jungkeun Kim, Jeong Hyun Kim, Jaeseok Lee, Jihoon Jhang, Changju Kim, Jooyoung Park

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.661

INVESTMENT IN KNOWLEDGE AND ENTREPRENEURIAL GROWTH ASPIRATION: THE MODERATING ROLE OF UNCERTAINTY

Taewan Kim, Byungku Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.132

HOW DO KNOWLEDGE AND TRUST INFLUENCE FAST FASHION CONSUMPTION IN AN ETHICAL WAY? AN EMPIRICAL STUDY

Yongdan Liu, Matthew Liu, Andrea Perez, Ziying Mo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.107-108

WHEN CONSUMER KNOWLEDGE IS POWER: DETERMINANTS OF LUXURY MATURITY STAGES

Foo-Nin Ho, Jared Wong

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.58-59

ALLIANCE PORTFOLIO CONFIGURATION, KNOWLEDGE DEVELOPMENT, AND INNOVATION: THEORETICAL FRAMEWORK AND EMPIRICAL EVIDENCE

Shichun Xu, Erin Cavusgil

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.718-719

RELATIONAL KNOWLEDGE STORES, ORGANIZATIONAL AMBIDEXTERITY, AND ECO-INNOVATION IN INTERNATIONAL BUYER-SUPPLIER RELATIONSHIPS: THE MODERATING ROLES OF RELATIONAL CAPITAL

Kuo-Hsiung Chang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.502

CONSUMER-BRAND KNOWLEDGE THROUGH SOCIAL MEDIA ENVIRONMENTS: AN ANALYTICAL APPROACH ON THE MULTI-VOCAL NATURE OF THE BRAND

Silvia Ranfagni, Matilde Milanesi, Simone Guercini

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.299-300

OPEN SERVICE INNOVATION: PROPOSED ANTECEDENTS AND MODERATORS FROM KNOWLEDGE-BASED VIEW

Fu-Sheng Tsai, Julia L. Lin, Yu-Chia Chen

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1001-1014

SEGMENTING FAIR-TRADE CONSUMERS BASED ON PRODUCT KNOWLEDGE

Tae-Im Han

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.304-305

WHEN CUSTOMERS ARE WILLING, BUT UNABLE TO PAY: HOW CUSTOMER BUDGET KNOWLEDGE IMPACTS VALUE-BASED MARKETING STRATEGIES FOR INDUSTRIAL OFFERINGS

Matthias Koch

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.49

A FORMATIVE MEASURE OF VERY YOUNG CHILDREN’S PERSUASION KNOWLEDGE

Shasha Wang, Dick Mizerski, Fang Liu, Doina Olaru, Victoria Mallinckrodt

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1-5

DO EXPLORATORY AND EXPLOITATIVE MARKETING CAPABILITIES REALLY BENEFIT FROM MARKET KNOWLEDGE DEVELOPMENT AND EXTERNAL TIES IN NEW PRODUCT SUCCESS?

Nima Heirati, Aron O’Cass

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1954-1955

THE ROLE OF FASHION LEADERS ON THE FASHION SOCIAL PLATFORM: IMPLICATIONS OF KNOWLEDGE SHARING IN THE KOREAN FASHION INDUSTRY

Eunha Chun, Eunju Ko

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1696-1698