KOREASCHOLAR

MANAGING THE “FUZZY FRONT END” OF GREEN PRODUCT INNOVATION IN THE CONTEXT OF INTERNATIONAL BUYER-SUPPLIER RELATIONSHIPS: THE ROLE OF CO-PRODUCTION AND JOINT LEARNING AMBIDEXTERITY

Kuo Hsiung Chang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1073

MEASURING ADVERTISING CREATIVITY: A TRANSFER LEARNING APPROACH

Hyunsang Son, Young Eun Park

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.861

HOW DO BROADCASTERS BEHAVE ON LIVE STREAMING PLATFORMS? A MACHINE LEARNING APPROACH

Honglong Wang, Guoxin Li, Xiaodong Xie, Shaohui Wu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.837-838

INTERPRETABLE MACHINE LEARNING FOR CHOICE BEHAVIOR MODELING

Misuk Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.823

SOCIAL MARKETING IN FIGHTING AGAINST HIV/AIDS: AWARENESS, LEARNING AND BEHAVIOURAL CHANGE

Ishanika Chawngzikpuii, K Lalromawia

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.489

PREDICTING USER ENGAGEMENT IN ONLINE TRAVEL SHOPPING COMPANY’S INSTAGRAM: A TRANSFER LEARNING APPROACH

Hyunsang Son, Young Eun Park

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.457

ENHANCING THE ACCEPTABILITY OF VR PRODUCTS THROUGH MACHINE LEARNING: AMAZON'S HELPFUL REVIEW ACCEPTABILITY PREDICTION MODEL

Sunnyoung Lee, Jongchan Lee, Sangman Han, Taewan Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.404-406

TEXT AND IMAGE-BASED RECOMMENDATIONS: PERSONALIZATION OF MULTIMEDIA AND ADVERTISEMENTS USING MACHINE LEARNING

Jin-A Choi, Kiho Lim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.232

ORGANIZATIONAL LEARNING AND ITS CONSEQUENCES ON INTERNATIONAL BUSINESS VENTURE PERFORMANCE: EVIDENCE FROM EMERGING MARKET INDUSTRIAL SMES

Evangelia Katsikea, Marios Theodosiou, Oluyomi Alarape, Christophe Rethore

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.202-203

TRANSLATING NEW PRODUCT DEVELOPMENT-LEVEL IMPROVISATION-BASED LEARNING INTO STRATEGY IN SMEs

Artemis Tonikidou, Anne Souchon, Kyriakos Kyriakopoulos, Paul Hughes, Belinda Dewsnap, Mathew Hughes

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.300-305

FUTURE AI ADVERTISING: NEURAL CUES OF CONSUMER ENGAGEMENT IN SOCIAL MEDIA ADVERTISING WITH DEEP LEARNING METHOD

Jing Zhang, Eun-Ju Lee

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.243-244

MACHINE LEARNING IN MARKETING: WHICH IMPACT HAS MACHINE LEARNING ON FIRMS’ AND CONSUMERS’ INTERACTION AND BEHAVIOR?

Florian Stahl, Maximilian Beichert, Sabrina Haas

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1451

NEGATIVE ACTOR ENGAGEMENT IN STUDENT LEARNING SYSTEM: CONCEPTUALISATION, SCALE DEVELOPMENT AND VALIDATION

Loic Pengtao Li, Biljana Juric, Roderick Brodie

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.794

TECHNOLOGY-DRIVEN FLIPPED LEARNING IN MARKETING COURSES

Seungmook Kang, Juran Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.69

UNDERSTANDING THE ROLE OF CULTURE ON CONNECTIONS BETWEEN SITUATED LEARNING AND COPING

Mousumi Bose, Lilly Ye

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1699-1700

IN SEARCH OF LEARNING STRATEGY: THE ROLE OF ASYMMETRIC SPECIALIZATION IN EXPLAINING FIRM PERFORMANCE AMONG CHINESE HIGH-TECHNOLOGY FIRMS

Jie Wu, Siaoyun Chen

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1204

ANALYSIS OF RELATIONSHIPS AMONG SOCIAL INFLUENCE, SOCIAL LEARNING AND CUSTOMER EQUITY: A COMPARATIVE STUDY OF CHINA AND KOREA

Honglei Liu

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.2159

HOW ORGANIZATIONAL LEARNING SUPPORTS THE DEVELOPMENT OF KNOWLEDGE AND THE IMPLEMENTATION OF MARKETING STRATEGY

Peter R.J. Trim, Yang-Im Lee

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1406-1428

LEARNING-ORIENTATION AND TRUSTWORTHINESS: TWO KEY COMPONENTS OF CORPORATE IMAGE IN THE ASIAN RETAIL CONTEXT

Fanny F. Y. CHAN, Sunny H. F. CHAN, Felix TANG

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.788

INVESTIGATION OF MICRO-BLOGGING MARKETING STRATEGY OF FASHION BRAND: VIA BIG DATA AND MACHINE LEARNING METHODOLOGY

Ruirui Zhang, Shan Xue, Leslie Davis Burns

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.418-429