LIMITED EDITION ADVERTISING DOES NOT ALWAYS WORK FOR LUXURY BRANDS: THE INFLUENCE OF CONSUMPTION CONTEXTS
Ting-Hsiang Tseng, Matthew Tingchi Liu, Ziying Mo
Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1522
A SHORT ABSTRACT: LIMITED EDITION ADVERTISING DOES NOT ALWAYS WORK FOR LUXURY BRANDS: THE INFLUENCE OF CONSUMPTION CONTEXTS
Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.157