KOREASCHOLAR

THE USE OF LOCATION-BASED MOBILE DATA FOR EFFECTIVE DIGITAL MARKETING CAMPAIGNS

Konstantinos Fouskas, Theodoros Oikonomidis, Anna-Maria Zaroulia, Maro Vlachopoulou, Manos Roumeliotis

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1071

A POST-PANDEMIC LOOK AT TOURISTS’ PERCEIVED COOLNESS OF A LOCATION AND REVISIT INTENTION THROUGH DESTINATION SERVICE QUALITY AND MOBILE APP USE

Corey Allen Ross, Jong-Kuk Shin

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.876-879

EFFECTS OF MOBILE PHONE USE MOTIVATION ON INTENTION TO OPT-IN LOCATION-BASED ADVERTISING: MEDIATING ROLE OF MEDIA AFFINITY, AND PERCEIVE TRUST AND RISK

A-Reum Jung, Jun Heo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.338

THE IN-STORE MOBILE LOCATION BASED ADVERTISING FRAMEWORK BASED ON TEMPORAL TIME, INFORMATION AND RECEIVER

Heba Zahou, Guoxin Li, Mahmoud A. Eissa, Bo Lu

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.86-90

LOCATION-BASED CONSUMER IDENTITIES AND THEIR EFFECT ON GLOBAL SOCIAL NETWORKING SITES USAGE: EVIDENCE FROM USERS IN AUSTRIA AND THAILAND

Katerina Makri, Bodo B. Schlegelmilch, Karolos-Konstantinos Papadas

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.709

HOW DOES LOCATION BASED MARKETING AFFECT MOBILE RETAIL REVENUES? THE COMPLEX INTERPLAY OF TACTIC, DEVICE AND USER TYPE

Syagnik Banerjee, Shichun Xu, Scott D. Johnson

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.7

GEMS OR FAKES? USING LOCATION AWARE TWEETS TO ASSESS ONLINE REVIEW-RELIABILITY

Amit Poddar, Syagnik Banerjee, Karthik Sridhar

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.513-514

THE INFLUENCE OF STORE LOCATION PRESTIGE ON THE PERCEIVED STATUS OF LUXURY AND NON-LUXURY BRANDS

Ken Kumagai, Shin’ya Nagasawa

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.63