KOREASCHOLAR

INVESTIGATING THE ROLE OF IMPROVISED REAL-TIME MARKETING ON CUSTOMER LOYALTY: THE MODERATING ROLE OF AI DISCLOSURE

Chunlin Yuan, Yajing Yin, Shuman Wang, Tiaojiao Wang, Joonheui Bae, Kyung Hoon Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.115

AI-DRIVEN CONTENT STRATEGIES: ENHANCING CONSUMER ENGAGEMENT AND LOYALTY

Catarina Maurício Domingos, Ricardo Godinho Bilro, Sandra Maria Correia Loureiro, Cidália Morais Custódio

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.78-82

THE INFLUENCE OF AI-POWERED PERSONALIZATION ON BRAND LOYALTY IN THE FASHION INDUSTRY

Ricardo Godinho Bilro, Sandra Maria Correia Loureiro, João Marques, Mariana Berga Rodrigues, Cidália Morais Custódio

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.69-74

LOYALTY ECOSYSTEM TRANSFORMATION IN THE AGE OF DIGITAL BUSINESS

Ronnie Figueiredo, Fábio Cardoso, Daniel Timóteo

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.63-68

RESEARCH ON THE IMPACT OF CUSTOMER RITUALIZED EXPERIENCE ON BRAND LOYALTY: THE MODERATING ROLE OF PERCEIVED SERVICE INTELLIGENCE

Shuman Wang, Mengyao Li, Chunlin Yuan, Tianjiao Wang, Juran Kim, Hakil Moon

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.37

CHANGES IN CUSTOMER LOYALTY DRIVERS BEFORE, DURING, AND AFTER THE PANDEMIC

Anna Kuikka, Heli Hallikainen, Tommi Laukkanen, Sasu Tuominen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.971-972

THE ROLE OF SUSTAINABLE PERCEIVED VALUE ON CUSTOMER SATISFACTION AND LOYALTY: THE CASE OF FASHION PRODUCT

Wangmei Xie, Keiya Tabe

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.944-948

THE INFLUENCE OF AWE AND AUGMENTED REALITY (AR) FOR DRIVING TOURISTS' LOYALTY TOWARDS RELIGIOUS DESTINATIONS

Jorge Nascimento, Maria Rita Nogueira da Silva Afonso, Sandra Maria Correia Loureiro

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.640-645

THE EFFECT OF CUSTOMER EXPERIENCE OF A LUXURY FASHION BRAND POP-UP STORE ON CUSTOMER SATISFACTION, AFFECTIVE COMMITMENT AND BRAND LOYALTY IN METAVERSE ENVIRONMENT

Seon young Jhee, Sang-lin Han

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.584-588

INVESTIGATING THE IMPACT OF REWARDED CUSTOMER ENGAGEMENT ON LOYALTY PROGRAM MEMBERS, AND WHETHER IT INDUCES THEIR ENGAGEMENT IN BRAND’S METAVERSE

Muniba Rauf, Xiaolin Li, Heikki Karjaluoto

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.583

EFFECT OF BRAND ENGAGEMENT AND LOYALTY PROGRAMMES ON JAPANESE FASHION COMPANIES’ FINANCIAL PERFORMANCE

Miao Miao, I Go, Linyuan Cui, Kayo Ikeda, Hideho Numata

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.20

EXTENDED INTERNAL MARKET ORIENTATION AND ITS IMPACT ON MPLOYEE LOYALTY AND PERFORMANCE

Xini Hu, Qionglei Yu

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1569-1575

FROM TOUCH & FEEL TO TOUCHSCREEN SHOPPING OF COLOUR COSMETICS: ANALYZING DRIVERS OF BEHAVIOURAL INTENTION AND LOYALTY AMONG MILLENNIAL WOMEN IN EMERGING ECONOMIES

Anjali Chopra, Monica Khanna, Isaac Jacob

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1496-1497

THE ANTECEDENTS OF VALUE IN USE IN BUILDING LOYALTY TOWARDS MOBILE E-COMMERCE APPS

Ami Fitri Utami, Irwan Adi Ekaputra, Arnold Japutra, Sebastian Molinillo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1265-1269

THREE DECADES OF RESEARCH ON LOYALTY PROGRAMS: A LITERATURE REVIEW AND FUTURE RESEARCH AGENDA

Yanyan Chen, Timo Mandler

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1085-1086

THE INFLUENCE OF INFORMATION SEARCHING PATTERNS ON CUSTOMER LOYALTY IN VIETNAMESE E-COMMERCE

Miao Miao

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.960-961

EXTENDED INTERNAL MARKET ORIENTATION AND ITS IMPACT ON EMPLOYEE LOYALTY AND PERFORMANCE

Xini Hu, Qionglei Yu

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.912-918

THE DOWNTURN OF CHINSE TOURISM SHOPPING IN JAPAN: MODERATORS OF SHOPPING SATISFACTION AND SHOPPING DESTINATION LOYALTY

Pei Zhang, Min Young Lee

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.700-703

RESEARCH ON CONSUMER RESISTANT TO INNOVATION, CUSTOMER LOYALTY AND CUSTOMER CHURN

Chen Weng, Yang Sun

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.454-455

RESEARCH ON THE RELATIONSHIP AMONG EWOM, CUSTOMER LOYALTY AND RESISTANT TO INNOVATION

Jie Lu ZheJiang, Yang Sun ZheJiang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.452-453