CHANGES IN CUSTOMER LOYALTY DRIVERS BEFORE, DURING, AND AFTER THE PANDEMIC
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.971-972
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.944-948
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.640-645
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.584-588
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.583
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.20
EXTENDED INTERNAL MARKET ORIENTATION AND ITS IMPACT ON MPLOYEE LOYALTY AND PERFORMANCE
Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1569-1575
Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1496-1497
THE ANTECEDENTS OF VALUE IN USE IN BUILDING LOYALTY TOWARDS MOBILE E-COMMERCE APPS
Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1265-1269
THREE DECADES OF RESEARCH ON LOYALTY PROGRAMS: A LITERATURE REVIEW AND FUTURE RESEARCH AGENDA
Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1085-1086
THE INFLUENCE OF INFORMATION SEARCHING PATTERNS ON CUSTOMER LOYALTY IN VIETNAMESE E-COMMERCE
Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.960-961
EXTENDED INTERNAL MARKET ORIENTATION AND ITS IMPACT ON EMPLOYEE LOYALTY AND PERFORMANCE
Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.912-918
Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.700-703
RESEARCH ON CONSUMER RESISTANT TO INNOVATION, CUSTOMER LOYALTY AND CUSTOMER CHURN
Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.454-455
RESEARCH ON THE RELATIONSHIP AMONG EWOM, CUSTOMER LOYALTY AND RESISTANT TO INNOVATION
Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.452-453
LOYALTY TRANSFER IN TWO-SIDE MARKETS: THE CASE OF ONLINE PAYMENT PLATFORMS
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1472-1476
OUTSOURCING BANKING SERVICES: IMPACTS ON CONSUMERBASED BRAND EQUITY AND LOYALTY IN ASIA
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1207-1209
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1159-1160
EFFECTS OF COGNITIVE ENGAGEMENT IN THE DEVELOPMENT OF BRAND LOYALTY AND BRAND LOVE IN HOTEL CONTEXT
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1070-1071