KOREASCHOLAR

THE EFFECT OF SERVICE INNOVATION ON PERCEIVED SERVICE LUXURIOUSNESS AND WILLINGNESS TO PAY MORE

Sungkyu Lee, Jong-Ho Lee, Tony Garrett

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.867

KITSCH AS THE NEW LUXURY: HOW NARCISSISTIC CONSUMERS PERCEIVE LUXURIOUSNESS FROM KITSCH ADVERTISING

Donghwy An, Hanna Shin, Nara Youn

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.268-273

FASHION LUXURIOUSNESS IN ADVERTISING: THE ROLE OF MADE IN ITALY AND HERITAGE ON THE NEW FACE OF LUXURY

Serena Rovai, Silvia Ranfagni

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.263-267

SERIFS FOR CONSERVATIVES: THE EFFECT OF PERCEIVED LUXURIOUSNESS OF TYPEFACE ON THE PERSUASIVENESS OF POLITICAL CAMPAIGN

Jiwon Yi, Nara Youn

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.250-255

THE EFFECT OF SERVICE INNOVATION ON PERCEIVED LUXURIOUSNESS IN ADVERTISEMENT

Sungkyu Lee, Jong-Ho Lee, Tony C. Garrett

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.109

DRIVERS OF PERCEIVED LUXURIOUSNESS OF A PREMIUM PRIVATE LABEL PRODUCT

Seoyoung Kim, Sungkyu Lee, Jong-Ho Lee, Charles R. Taylor

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.799-800