KOREASCHOLAR

EXPLORING THE IMPACT OF USER-GENERATED CONTENT ON LUXURY BRANDING

Chaeyeon Park, Minjung Cho, Erin Cho

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.120

LUXURY BECOMES TOO ACCESSIBLE: THE ANTECEDENTS AND EFFECTS OF LUXURY DEMOCRATICATION

Youngju Jung, Heaseung Jeong, Jungwon Kim, Yongjun Sung

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.116-119

THE DOUBLE-EDGED IMPACT OF LUXURY FASHION BRAND PERSONALITY: CONSUMER REACTIONS TO GREEN INITIATIVES AND GREENWASHING

Jungwon Kim, Youngju Jung, Yongjun Sung

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.85-89

PRICED BY PERCEPTION: THE DYNAMICS OF LUXURY NFT VALUATION

Ashley Stevens Chenn, Kelly Odessa Cowart

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.83-84

THE INFLUENCE OF AI-GENERATED ADVERTISING ON CONSUMER PURCHASE INTENTIONS IN LUXURY AND FASHION: EXPLORING BRAND MESSAGE AUTHENTICITY AND REPUTATION

Zeling ZHONG, Galina KONDRATEVA, Tatiana KHVATOVA

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.28

THE INNOVATIVE ROLE OF AI FOR LUXURY BRAND STORYTELLING

Serena Rovai, Olga Nechaeva, Costanza Dasmi, Raffaele Donvito, Gaetano Aiello

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.26-27

VALUE-BASED SEGMENTATION OF YOUNG LUXURY CONSUMERS IN FASHION NFTS: PERSONAL AND LUXURY VALUE PERSPECTIVES

Hanna Lee, Yingjiao Xu, Md. Rafiqul Islam Rana

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.21-24

COUNTRY PERCEPTIONS, ENVIRONMENTAL CONSCIOUSNESS, AND SECOND-HAND LUXURY CONSUMPTION – EVIDENCE FROM CHINA

Shuyi Hao, Julia Pueschel

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.20

BEYOND ‘LOUD’: HOW MINDFULNESS SHAPES INTRINSIC MOTIVATIONS FOR ‘QUIET’ LUXURY BRAND PROMINENCE

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.19

IMAGE FLUENCY IN LUXURY BRANDS ON SOCIAL MEDIA

Selina Yuqing Xie, Joanne Yu

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.7-12

THE IMPACT OF COUNTRY OF ORIGIN AND SUSTAINABILITY ON YOUNG CONSUMERS' PERCEPTIONS OF LUXURY GOODS

Serena Rovai, Aihoor Aleem, Costanza Dasmi, Olga Nechaeva

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.5-6

WHEN TWISTS BECOME PREMIUM: THE ROLE OF LUXURY INVOLVEMENT IN PRICE PERCEPTION

Seolwoo Park, Sohyeon Park

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.2-4

INTRINSIC VALUES REFLECTED IN LUXURY FASHION ADVERTISING: AN EXPLORATORY STUDY

Antigone G. Kyrousi, Athina Y. Zotou, Eirini Koronaki, Anastasios Panopoulos

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1069

SECOND-HAND LUXURY MARKET. USA AND ITALY: A CROSS-CULTURAL COMPARISON

Tiziano Vescovi, Carlotta Berlin

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1068

WHAT DRIVES PERCEPTIONS OF BRAND LUXURY WITH GEN Z? AN EXPLORATORY STUDY OF GERMAN CONSUMERS

Carolin Müller, Fernando Fastoso, Anja Spilski

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1059

THE DARK SIDE OF CHATBOTS AND ITS EFFECT ON THE CUSTOMER EXPERIENCE IN LUXURY RETAILING

Ruofei Chen, Rosy Boardman, Claudia Henninger

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1052-1053

CONSUMER RESPONSES TO AI APPLICATIONS IN OMNICHANNEL LUXURY RETAILING: AN EXPLORATIVE STUDY

Serena Rovai, Cecilia Pasquinelli, Camen Teh

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1032-1033

THE DARK SIDE OF CHATBOTS AND ITS EFFECT ON THE CUSTOMER EXPERIENCE IN LUXURY RETAILING

Ruofei Chen, Rosy Boardman, Claudia Henninger

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.863-864

CONVERGENCE AND DIVERGENCE BETWEEN CONSUMERS' NEEDS AND BRANDS' OFFERS IN LUXURY RETAIL POST COVID ERA

Michel Phan, Klaus Heine

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.804-805

HOW GAME ADVERTISING INFLUENCES THE BRAND EQUITY OF LUXURY BRANDS

Mariana Rodrigues, Maria Inês Romero, Sandra Maria Correia Loureiro

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.705-710