KOREASCHOLAR

INTRINSIC VALUES REFLECTED IN LUXURY FASHION ADVERTISING: AN EXPLORATORY STUDY

Antigone G. Kyrousi, Athina Y. Zotou, Eirini Koronaki, Anastasios Panopoulos

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1069

HOW GAME ADVERTISING INFLUENCES THE BRAND EQUITY OF LUXURY BRANDS

Mariana Rodrigues, Maria Inês Romero, Sandra Maria Correia Loureiro

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.705-710

THE “BACKFIRE” EFFECTS OF LUXURY ADVERTISING ON MOBILE SHORT-FORM VIDEO APPS: THE MODERATING ROLE OF SELF-DEPRECATING ONLINE REVIEWS

Ruping Liu, Hao Zhang, Xiaojing Wang, Gongming Duan

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.54

LIMITED EDITION ADVERTISING DOES NOT ALWAYS WORK FOR LUXURY BRANDS: THE INFLUENCE OF CONSUMPTION CONTEXTS

Ting-Hsiang Tseng, Matthew Tingchi Liu, Ziying Mo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1522

KITSCH AS THE NEW LUXURY: HOW NARCISSISTIC CONSUMERS PERCEIVE LUXURIOUSNESS FROM KITSCH ADVERTISING

Donghwy An, Hanna Shin, Nara Youn

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.268-273

FASHION LUXURIOUSNESS IN ADVERTISING: THE ROLE OF MADE IN ITALY AND HERITAGE ON THE NEW FACE OF LUXURY

Serena Rovai, Silvia Ranfagni

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.263-267

A SHORT ABSTRACT: LIMITED EDITION ADVERTISING DOES NOT ALWAYS WORK FOR LUXURY BRANDS: THE INFLUENCE OF CONSUMPTION CONTEXTS

Ting-Hsiang Tseng, Matthew Tingchi Liu, Ziying Mo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.157

REDEFINING LUXURY ADVERTISING: MOTIVATION IN ADVERTISED VALUE, ATTITUDES AND SUSCEPTIBILITY

Anastasios Panopoulos, Eirini Koronaki Eirini, Antigone Kyrousi, Athina Zotou

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.151-156

DOES CULTURE MATTER IN ART INFUSION? IMPLICATIONS FOR LUXURY ADVERTISING

Hyejin Jun, Yuri Seo, Felix Septianto, Eunju Ko

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.150

THE INFLUENCE OF HUMOR APPEAL IN LUXURY ADVERTISING

Hyunju Shin, Sukki Yoon, Kacy Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.44-49

POWER MOTIVATION INFLUENCES ATTITUDE TOWARDS LUXURY GOODS ADVERTISING AFTER ONLINE SOCIAL COMPARISON

Agung Sembada

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.443

THE IMPACT OF ENDORSER ETHNICITY AND PORTRAYAL ON CHINESE WOMEN’S ATTITUDE TOWARD LUXURY ADVERTISING

Cheng-Yue Yin, Patrick Poon

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.808-809

VIDEO ADVERTISING FOR LUXURY BRANDS

Teona Gogichaishvili, JaeSuk Jung, Eunha Chun, Eunju Ko

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.618

CONSUMERS’ NARRATIVE TRANSPORTATION IN LUXURY BRAND ADVERTISING

Ran Huang, Sejin Ha

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.397

COUNTERFEIT AS ADVERTISING: EXPLORING THE BENEFITS OF COUNTERFEIT FOR LUXURY BRANDS

Antti Sihvonen, Joel Hietanen, Henrikki Tikkanen, Pekka Mattila

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.392-393

THE INFLUENCE OF BRANDED RITUALS ON LUXURY PRODUCT CONSUMPTION PRACTICES: IMPLICAITONS FOR ADVERTISING

Kirsten L. Cowan, Nathalie Spielmann

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.155

TRUE LOVE OR FATAL ATTRACTION? – THE CONTROVERSIAL RELATIONSHIP BETWEEN LUXURY BRANDS AND CELEBRITIES

Klaus-Peter Wiedmann, Walter von Mettenheim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.797-798

THE INFLUENCE ON SOCIAL RESPONSIBILTY IN ADVERTISING UPON BRAND ATTITUDE IN LUXURY PRODUCTS

So Young Heo, Kyung Hoon Kim, Juran Kim, NamHee Jin

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1631