KOREASCHOLAR

BRANDS AND MYTHS: FROM COCO CHANEL, THE KELLY BAG AND A PANTHERE – A TYPOLOGY OF MYTHS OF VALUABLE LUXURY BRANDS

Franziska Wellendorff, Thomas Hensel, Fernando Fastoso

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1061

THE EFFECT OF METAVERSE LUXURY BAG ON THE EVALUATION OF PHYSICAL BAG

Areum Cho, Jeong Hyun Kim, Jungkeun Kim, Jooyoung Park, Aekyoung (Amy) Kim, Jihoon Jhang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.662

BLURRING PRODUCTION-CONSUMPTION BOUNDARIES:MAKING MY OWN LUXURY BAG

Ha Youn Kim, Yoo Jin Kwon

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.785-786