KOREASCHOLAR

OMNICHANNEL COMMUNICATION OF SUSTAINABILITY IN THE LUXURY FASHION SECTOR: A STRATEGY TO INCREASE CONSUMER BRAND ENGAGEMENT

Costanza Dasmi, Olga Nechaeva

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.480-483

FLAGSHIP STORE STRATEGY FOR BRAND BUILDING — COMPARISON BETWEEN LUXURY BRANDS AND SPA BRANDS —

Shin’ya Nagasawa, Norihiro Suganami

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.500-513

MODERN VERSUS TRADITIONAL LUXURY BRAND DIGITAL STRATEGY

Kirsten L. Cowan, Alena Kostyk

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.257-262

DAVID VERSUS GOLIATH “DELUXE”: INNOVATIVE APPROACHES OF NICHE ENTREPRENEURS AND WHY THEY FLOURISH IN THE BIG SHADOW OF MAINSTREAM LUXURY

Fabio Duma, Maya Gadgil

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1494-1502