KOREASCHOLAR

FLAGSHIP STORE STRATEGY FOR BRAND BUILDING — COMPARISON BETWEEN LUXURY BRANDS AND SPA BRANDS —

Shin’ya Nagasawa, Norihiro Suganami

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.500-513

BUILDING STRONG LUXURY BRAND IN SWISS WATCHMAKING INDUSTRY

Maria Bashutkina

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.426-435

THE LUXURY BRAND-BUILDING CANVAS

Marco Eisenberg, Klaus Heine, Michel Phan

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.236

LUXURY BRAND BUILDING AND REBRANDING THROUGH DIGITALISATION: THE CASE OF ITALIAN BRANDS IN CHINA

Serena Rovai, Dennis Valle

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.231-235