KOREASCHOLAR

IS (NEW) LUXURY EXPENSIVE?

Klaus Heine, Michel Phan, Michel Gutsatz

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.206

GLOBAL LUXURY BRANDING & CONSUMER WELL-BEING: THE TWAIN (SHALL) MEET

Aditi Grover, Mardie Miller, Kirsten Cowan

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.348-352

LUXURY BRANDING BEYOND EARTH: EXTRATERRESTRIAL EXPLORATIONS OF CONSUMPTION IN AN AGE OF SPACE TRAVEL

Ming Lim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.237-238

ROLE OF AUTHENTICITY IN LUXURY BRANDING: HOW NOVELTY IN DESIGN IS PREFERRED AS MUCH AS TYPICALITY IN LUXURY BRANDS

Aparna Sundar, John Price, Sung-Hee Wendy Paik

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.150-154