KOREASCHOLAR

EXPLORING THE IMPACT OF USER-GENERATED CONTENT ON LUXURY BRANDING

Chaeyeon Park, Minjung Cho, Erin Cho

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.120

IS (NEW) LUXURY EXPENSIVE?

Klaus Heine, Michel Phan, Michel Gutsatz

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.206

GLOBAL LUXURY BRANDING & CONSUMER WELL-BEING: THE TWAIN (SHALL) MEET

Aditi Grover, Mardie Miller, Kirsten Cowan

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.348-352

LUXURY BRANDING BEYOND EARTH: EXTRATERRESTRIAL EXPLORATIONS OF CONSUMPTION IN AN AGE OF SPACE TRAVEL

Ming Lim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.237-238

ROLE OF AUTHENTICITY IN LUXURY BRANDING: HOW NOVELTY IN DESIGN IS PREFERRED AS MUCH AS TYPICALITY IN LUXURY BRANDS

Aparna Sundar, John Price, Sung-Hee Wendy Paik

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.150-154