KOREASCHOLAR

OMNICHANNEL COMMUNICATION OF SUSTAINABILITY IN THE LUXURY FASHION SECTOR: A STRATEGY TO INCREASE CONSUMER BRAND ENGAGEMENT

Costanza Dasmi, Olga Nechaeva

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.480-483

HOW SOCIAL MEDIA COMMUNICATION EFFECTS ON MASS VS. LUXURY FASHION BRANDS’ SUSTAINABLE MARKETING: A CROSS CULTURAL STUDY BETWEEN KOREA AND GERMANY

Hyun Min Kong, Alexander Witmaier, Eunju Ko

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1588-1589

DIGITAL COMMUNICATION OF CORPORATE SOCIAL RESPONSIBILITY: PECULIARITIES AND PERCEPTIONS WITHIN LUXURY FIRMS

Fabrizio Mosca, Cecilia Casalegno, Chiara Civera

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.659-665

CHANEL INVITES YOU BACKSTAGE! PHOTO NARRATIVE AND VIP EMOTIONS IN LUXURY BRANDS’ SOCIAL MEDIA COMMUNICATION

Heejin Lim, Michelle Childs, Leslie Cuevas, Jewon Lyu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.454

WHY DO WE LIKE COMMENTING AND SHARING IN SOCIAL MEDIA? AN ONLINE APPROCH OF LUXURY BRAND COMMUNICATION

Xiaoming Lu, Mizan Rahman

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.282-286

LUXURY BRAND COMMUNICATION ON SOCIAL MEDIA: A QUALITATIVE STUDY OF THE CHINESE MARKET

Lala Hu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.160-161

MATERIALISM, MORALITY, AND SKEPTICISM IN MILLENNIALS’ SOCIAL MEDIA USAGE AND COMMUNICATION: INSIGHTS FROM THE LUXURY FASHION CONTEXT

Lamberto Zollo, Sukki Yoon, Riccardo Rialti, Cristiano Ciappei

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.158-159

MULTIDIMENDIONS OF CONSUMER VALUE COMMUNICATION TOWARD ONLINE LUXURY PURCHAING: THE ROLE OF SOCIAL MEDIA WORD-OFMOUTH

Jungkun Park, Sang-Lin Han, Hyowon Hyun

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.154-157

VISUAL AESTHETICS, VIVIDNESS, AND MESSAGE TYPES IN LUXURY BRAND COMMUNICATION ON INSTAGRAM

Sony Kusumasondjaja

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.20-21

HOW TO INCREASE THE EFFECTIVENESS OF CELEBRITY-BASED COMMUNICATION FOR LUXURY BRANDS ON SOCIAL MEDIA?

Yi Xie, Ke Chen, Zhuzhu Xu, Luping Zhu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.17-18

THE CODES OF LUXURY BRAND COMMUNICATION IN PRINT ADVER TISING

Hannes Gurzki, Nadia Schlatter, David Woisetschläger

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.602-603

ARROGANCE OR PRESTIGE? WHEN PRIDE MEETS ENVY IN LUXURY MARKETING

Billy Sung, Ian Phau

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.390-391

CONSUMER-GENERATED LUXURY BRAND COMMUNICATION ON THE INTERNET

Anita Radón

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.2120-2122