KOREASCHOLAR

A STUDY ON CHINESE CONSUMERS' INTENTION TO PURCHASE SECONDHAND LUXURY GOODS

Hong Luo, Seong-Yeon Park

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.559-564

POWER MOTIVATION INFLUENCES ATTITUDE TOWARDS LUXURY GOODS ADVERTISING AFTER ONLINE SOCIAL COMPARISON

Agung Sembada

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.443

ANTHROPOMORPHISM IN LUXURY GOODS AND LUXURY SERVICE BRAND EVALAUTIONS

Seonjeong Ally Lee, Haemoon Oh

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.301-302

THE POTENTIAL IMPLEMENTATION OF THE INDUSTRY 4.0 TECHNOLOGY WITHIN FASHION LUXURY PRODUCTION. OPINIONS FROM A MANAGERIAL POINT OF VIEW AND CUSTOMERS PERCEPTIONS

Fabrizio Mosca, Emily La Rosa, Chiara Civera, Cecilia Casalegno

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.464-468

THE INTENTION OF CONSPICUOUS CONSUMPTION BEHAVIOUR FROM SOCIO-ECONOMIC PERSPECTIVE

Chi-Hsien Kuo, Nagasawa Shinya

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1505-1506