KOREASCHOLAR

LUXURY BRANDS ENTER METAVERSE: USING NFTS AS A POWERFUL TOOL TO CONSTUCT DIGITAL DESIRABILITY IN PHYGITAL MARKETING

Wuxia Bao, Liselot Hudders, Shubin Yu, Emma Beuckles

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.659

SOCIAL COMPARISON AND VIP MARKETING IN THE LUXURY INDUSTRY

Eunju Ko, Wonbae Pang, Rino Kim, Sue Ryung Chang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.597

THE EFFECT OF NFT MARKETING ACTIVITIES ON E-WOM REGARDING LUXURY BRANDS

Minjung Cho, Eunju Ko, Charles R. Taylor

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.515

HOW SOCIAL MEDIA COMMUNICATION EFFECTS ON MASS VS. LUXURY FASHION BRANDS’ SUSTAINABLE MARKETING: A CROSS CULTURAL STUDY BETWEEN KOREA AND GERMANY

Hyun Min Kong, Alexander Witmaier, Eunju Ko

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1588-1589

OPERA: PERFORMING ART AS LUXURY IN FASHION CITIES. RESEARCH ISSUES FOR MARKETING

Nicola Bellini

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1511

MANAGEMENT OF INTANGIBLES: APPLICATION OF THE DYNAMIC MARKETING CAPABILITIES CONCEPT TO EXPLANATION OF UPWARD EXPANSION TREND TO “HYPER LUXURY” IN SWISS WATCHMAKING INDUSTRY

Maria Bashutkina, François Courvoisier

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1460-1467

COGNITIVE COMPUTING AND DYNAMIC MARKETING TO PERSONALIZE FOR THE NEXT GENERATION OF LUXURY SWISS WATCH CUSTOMERS

Wendy K. Bendoni, Maria Bashutkina

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.444-449

MARKETING TO CHINESE MILLENNIALS: WEIBO AS A MARKETING TOOL FOR LUXURY BRANDS

Rosy Boardman, Marta Blazquez Cano, Shaoqianqian Deng

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.441-442

ARROGANCE OR PRESTIGE? WHEN PRIDE MEETS ENVY IN LUXURY MARKETING

Billy Sung, Ian Phau

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.390-391

DOES LUXURY REALLY CARE? HOW CAUSE RELATED MARKETING SHAPES BRAND PERCEPTION AND PURCHASE INTENTION IN THE JAPANESE LUXURY MARKET

Caroline S.L. Tan

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.282-283

HOW RELATIONSHIP MARKETING AND INTELLIGENCE CAN BE REINFORCED BY THE ELABORATION LIKELIHOOD MODEL TO PROTECT A LUXURY BRAND

Yang-Im Lee, Peter R.J. Trim, Birkbeck

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.169-172

COUNTERFEIT AS ADVERTISING: EXPLORING THE BENEFITS OF COUNTERFEIT FOR LUXURY BRANDS

Antti Sihvonen, Joel Hietanen, Henrikki Tikkanen, Pekka Mattila

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.392-393

COMBINING ONE-TO-ONE MARKETING AND HIGH-END LUXURY: THEORY-BUILDING FROM CUSTOMIZED LUXURY SADDLES FOR CHINESE HORSE RIDERS

Laura Helena Hartmann, Achim Spiller

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.753-767