KOREASCHOLAR

THE EFFECT OF PERCEPTION OF LUXURY FASHION WEARER ON EMOTION AND EVALUATION TOWARDS THE WEARER FROM AN OBSERVER’S PERSPECTIVE -FOCUSED ON COMPARISON BETWEEN THE REAL WORLD AND THE METAVERSE

HoiSoo Um, Eunju Ko, Boram Do

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.280

HOW SOCIAL MEDIA INFLUENCE ON CONSUMERS’ LUXURY VALUE PERCEPTION

Bruno Godey, Jungsun Cho

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.287-292

CUSTOMERS’ PERCEPTION OF HERITAGE AND AUTHENTICITY IN LUXURY FASHION BRAND: A STRUCTURAL PATH DIAGRAM

Cristiano Ciappei, Lamberto Zollo, Andrea Boccardi, Riccardo Rialti

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.438

DOES LUXURY REALLY CARE? HOW CAUSE RELATED MARKETING SHAPES BRAND PERCEPTION AND PURCHASE INTENTION IN THE JAPANESE LUXURY MARKET

Caroline S.L. Tan

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.282-283

THE PUBLIC'S PERCEPTION OF LUXURY CONSUMPTION OF THE RICHES

Hae-won Chon, Sang-Min Whang

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1945-1949

DO BRAND IMAGE AND COUNTRY OF MANUFACTUR AFFECT CONSUMERS’ PERCEPTION OF LUXURY BRAND AFTER M&AS?

Hsiang-Ming Lee, Tsai Chen, Hong-Yew Lee

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1924-1942

ENDORSER’S BODY POSTURE AS AN ANTECEDENT OF (LUXURY) BRAND PERSONALITY PERCEPTION

Steffen Herm, Jana Möller, Klaus Heine

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1257-1269