KOREASCHOLAR

WHAT DRIVES PERCEPTIONS OF BRAND LUXURY WITH GEN Z? AN EXPLORATORY STUDY OF GERMAN CONSUMERS

Carolin Müller, Fernando Fastoso, Anja Spilski

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1059

LIVE COMMERCE FOR LUXURY BRANDS: HOW LIVE STREAMER CHARACTERISTICS IMPACT UPON THE LUXURY BRAND PERCEPTIONS?

Wuxia Bao, Emma Beuckles, Liselot Hudders, Shubin Yu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.533-534

DESIGNER AND CONSUMER PERCEPTIONS OF PREMIUM AND LUXURY: A SOCIAL CONSTRUCTIONIST ANALYSIS

Yael Pedro, Enav Friedmann

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.78-79

SHELF-BASED SCARCITY & SHELF ORGANISATION: IMPACT ON CONSUMER PERCEPTIONS FOR LUXURY CHOCOLATE

Siobhan Hatton-Jones, Billy Sung, Min Teah

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.692

DIGITAL COMMUNICATION OF CORPORATE SOCIAL RESPONSIBILITY: PECULIARITIES AND PERCEPTIONS WITHIN LUXURY FIRMS

Fabrizio Mosca, Cecilia Casalegno, Chiara Civera

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.659-665

THE POTENTIAL IMPLEMENTATION OF THE INDUSTRY 4.0 TECHNOLOGY WITHIN FASHION LUXURY PRODUCTION. OPINIONS FROM A MANAGERIAL POINT OF VIEW AND CUSTOMERS PERCEPTIONS

Fabrizio Mosca, Emily La Rosa, Chiara Civera, Cecilia Casalegno

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.464-468

EXPLORING MILLENNIAL CONSUMERS’ PERCEPTIONS, ATTITUDES AND PURCHASE INTENTIONS TOWARDS LUXURY FASHION WEARABLE TECHNOLOGY (SMARTWATCHES)

Marta Blazquez Cano, Bethan Alexander, Karie Fung

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.208-213

DOES SEX APPEAL ENHANCE LUXURY VALUE PERCEPTIONS? AN EMPIRICAL STUDY ON LUXURY FASHION BRANDS

Fang Liu, Nurfareena Zahari, Mingzhou Yu

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.796