KOREASCHOLAR

THE IMPACT OF PERCEIVED VALUE OF LUXURY NFTS IN THE METAVERSE ON CONSUMER WELL-BEING: AN EMPIRICAL STUDY BASED ON DATA FROM CHINA

Xiaolei Yu, Shuang Zhang, Kyunghoon Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1036

THE VALUE OF ABSENCE: LUXURY BRANDS' CHALLENGES OF MAINTAINING BRAND ESSENCE AND EXCLUSIVITY ON SOCIAL MEDIA PLATFORMS

Dong Yang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.681

TO SACRIFICE OR NOT? PERCEIVED VALUE OF SACRIFICE GREEN INITIATIVES AND CONSUMER VALUES ON LUXURY HOTEL GUESTS’ PERCEPTIONS AND PREFERENCES

Jeffery Xie, Sean Lee, Fabio Costa, Steve Dix

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.451

VALUE-BASED SEGMENTATION OF YOUNG LUXURY CONSUMERS IN FASHION NFTS: PERSONAL AND LUXURY VALUE PERSPECTIVES

Hanna Lee, Yingjiao Xu, Md. Rafiqul Islam Rana

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.21-24

REDEFINING LUXURY ADVERTISING: MOTIVATION IN ADVERTISED VALUE, ATTITUDES AND SUSCEPTIBILITY

Anastasios Panopoulos, Eirini Koronaki Eirini, Antigone Kyrousi, Athina Zotou

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.151-156

THE PERCEIVED VALUE OF THE LUXURY WATCH: UNDERSTANDING CONSUMER INSIGHT USING THE MEANS END CHAIN APPROACH

Pakamon Puttipinyo, Phallapa Petison

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.482-487

HOW SOCIAL MEDIA INFLUENCE ON CONSUMERS’ LUXURY VALUE PERCEPTION

Bruno Godey, Jungsun Cho

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.287-292

MULTIDIMENDIONS OF CONSUMER VALUE COMMUNICATION TOWARD ONLINE LUXURY PURCHAING: THE ROLE OF SOCIAL MEDIA WORD-OFMOUTH

Jungkun Park, Sang-Lin Han, Hyowon Hyun

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.154-157

DOES SEX APPEAL ENHANCE LUXURY VALUE PERCEPTIONS? AN EMPIRICAL STUDY ON LUXURY FASHION BRANDS

Fang Liu, Nurfareena Zahari, Mingzhou Yu

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.796

3D PRINTING AD CAMPAIGN EXPERIENCES: PERCEIVED VALUE OF LUXURY BRANDS AND PURCHASE INTENTION

Juran Kim, Ki Hoon Lee

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.607

COUNTERFEITING, BRAND AND PRODUCT VALUE: TOWARD A METHODOLOGY FOR NPD PROCESS IN THE LUXURY MARKET

Gaetano Aiello, Romeo Bandinelli, Raffaele Donvito, Rinaldo Rinaldi

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1092-1096