KOREASCHOLAR

THE IMPACT OF 'MAGIC VS SCIENTIFIC' AI FRAMING ON PRODUCT EVALUATIONS

Jungsik Son, Yeyi Liu, Dionysius Ang, Aristeidis Theotokis

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.427-431

MAGIC WORDS OF WOM IN PROMOTING AGRICULTURE PRODUCT

Yosini Deliana

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.841-847

LUXURY MAGIC OR MAGICAL LUXURY? - CREATING A SENSE OF LUXURY BRAND IN AN ONLINE ENVIRONMENT

Anita Radon, Malin Sundström

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.669-673

SOCIAL INVOLVEMENT AND CONSUMPTION MOTIVATION: CO-CREATION OF MAGIC IN THE BAR SERVICESCAPE

Lisa McNeill, Damien Mather

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.654-663