KOREASCHOLAR

HOW INDUSTRY 5.0 SHAPES MYOPIC MARKETING MANAGEMENT: THE ROLE OF CEO DECISIONS

Sichen Meng, Frank Mathmann, Di Wang, Claire Mason

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1003-1007

WEARABLE TECH IN FASHION MARKETING MANAGEMENT: CONSUMER INSIGHTS AND BARRIERS TO ADOPTION IN THE UK

Kent Le

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.743-755

FROM BIG DATA AND ARTIFICIAL INTELLIGENCE TO BUSINESS INTELLIGENCE AND ANALYTICS FOR ENHANCED KEY ACCOUNT MANAGEMENT: A DYNAMIC CAPABILITIES PERSPECTIVE IN AN EMERGING MARKET CONTEXT

Katerina Makri, Marios Theodosiou, Oluyomi Alarape, Christophe Rethore, Evangelia Katsikea

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.654

LEVERAGING SOCIAL LISTENING TOOLS FOR CRISIS MANAGEMENT: MITIGATING REPUTATION RISKS AND COMBATING FAKE NEWS IN THAILAND’S TOURISM INDUSTRY

Siwarit Pongsakornrungsilp, Pimlapas Pongsakornrungsilp, Niramon Rawangngam, Pitchayaporn Pongsakornrungsilp, Yu He, Long Li, Vikas Kumar, Shishank Shishank

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.265-269

USING WALKING-WITH APPROACH TO EXPLORE EMBODIED DINING PRACTICES FOR WORKPLACE IMPRESSION MANAGEMENT

Connie MAK

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.874-875

THE ROLE OF REGULATION: A STUDY ON CONSUMERS’ ATTITUDES TOWARD COMPANIES WITH ESG MANAGEMENT

Yunji Yeo, Eun-Ju Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.781

ANIMOSITY AND AFFINITY EFFECTS ON TRAVEL INTENTIONS: MANAGEMENT AND MARKETING IMPLICATIONS

Anna Farmaki, Nikolaos Pappas, Christina Karadimitriou

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.302-303

LANGUAGE STYLE MATCHING IN MANAGEMENT RESPONSES TO NEGATIVE REVIEWS

Hongfei Liu, Hai-Anh Tran, Carmen Lopez

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.295

DIGITAL BRAND MANAGEMENT IN INTERNATIONAL CONTEXTS: CASE STUDY OF E-MARKETPLACE DIGITAL MARKETING FIRM

Amélia Brandão, Mahesh Gadekar

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1297-1300

ZERO-WASTE MANAGEMENT RESOURCES AND CAPABILITIES OF SMALL HOSPITALITY FIRMS

Zebulon Dwyer, Rajesh Rajaguru, Lin Yang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1245-1246

HOW GENDER MATTERS: SALES PERSON RECOVERY MANAGEMENT

Tai Ming Wut

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.685

MANAGEMENT OF INTANGIBLES: APPLICATION OF THE DYNAMIC MARKETING CAPABILITIES CONCEPT TO EXPLANATION OF UPWARD EXPANSION TREND TO “HYPER LUXURY” IN SWISS WATCHMAKING INDUSTRY

Maria Bashutkina, François Courvoisier

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1460-1467

A MULTILEVEL CONCEPTUAL FRAMEWORK FOR NONLINEAR EFFECTS OF SOCIAL CAPITAL IN SALES MANAGEMENT

Huy Nguyen, Ngoc Luu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.835-836

INSTAGRAM IMPACT ON DESTINATION MANAGEMENT ORGANIZATION

Maria Elena Aramendia-Muneta, Cristina Olarte-Pascual, Andrea Ollo-López

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.775-776

HELPING SPORT MANAGEMENT TO PROTECT CORPORATE SOCIAL RESPONSIBILITY

Anne-Marie Sassenberg

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.679-684

REGAIN MANAGEMENT IN PROFESSIONAL SERVICE FIRMS: STATUS QUO AND CHALLENGES

Doreén Pick, René R. Schleus

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.503

THE ROLE OF COMPETITION IN CUSTOMER EQUITY MANAGEMENT

Tae Ho Song, Ji Yoon Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.386

AN OVERVIEW OF CONFUCIUS ETHICS IN BUSINESS MANAGEMENT: TEXT MINING OF JOURNAL ARTICLES DURING 1999–2016

Calvin Lam, Felix Tang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.32-33

GENETIC ALGORITHM-BASED COMBINATION METHOD OF MULTIPLE DECISION TREES FOR CUSTOMER RELATIONSHIP MANAGEMENT

Zhe Zhang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.29

THE PRODUCTION AND REPRODUCTION OF MANAGEMENT AND MARKETING NOVELTY IN ORGANISATIONS: A SOCIOMATERIAL APPROACH

Ali Yakhlef

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1718-1732