KOREASCHOLAR

FASHION MARKET TRANSFORMATION IN RESPONSE TO EXTERNAL CHALLENGES: THE CASE OF RUSSIA

Rebiazina Vera, Efremova Polina, Gulakova Olga

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1357-1362

THE EFFECT OF MANUFACTURERS’ CHANNEL STRATEGY AND PRODUCT STRATEGY ON PERFORMANCE IN OVERSEAS MARKET: BASED ON OPTIMAL DISTINCTIVENESS THEORY

Shunnosuke Fukuchi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1317

REFRAMING MARKET INSIGHT: INTEGRATING BRAND, PANEL, AND RETAIL DATA WITH GEOGRAPHICAL GRANULARITY

Daniele Dalli, Virginia Vannucci

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1316

PRE-OWNED LUXURY PRODUCT MARKET LANDSCAPE: THE CASE OF LUXURY WATCHES

Tiziano Vescovi, Lisa Bonato

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1242-1260

MEASURING MARKETING STRATGY IN A NEW MARKET: EMPIRICAL STURY IN JAPANESE SVOD MARKET

Daiki Nagano, Michiko Miyamoto

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1228-1241

NEUROBRANDING IN THE MASS MARKET: INSIGHTS FROM THE GRAINS INDUSTRY

Ani Kyureghyan

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1077

HOW DO CORPORATE SOCIOPOLITICAL ACTIVISM ORIENTED MARKET EXITS AFFECT FIRM PERFORMANCE? EVIDENCE FROM CORPORATE EXODUS FROM RUSSIA AMIDST THE 2022 RUSSO-UKRAINIAN WAR

Di Fan, Wenjun Shu, Xiao Zhang, Maggie Dong

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1042

THE TRANSITION OF THE FASHION MARKET AFTER EXIT OF LUXURY BRANDS: THE EVIDENCE FROM THE NATURAL EXPERIMENT

Vera Rebiazina, Alexander Krasnikov

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1026

INVESTIGATION ON GAMIFICATION ELEMENTS FOR OLDER ADULTS IN THE HONG KONG TOURISM MARKET

Wun-Han Chan

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1017

THE EFFECT Of MARKET ORIENTATION ON RETAILER OUTCOMES AND THE MODERATING EFFECT OF KNOWLEDGE SHARING WITH PROACTIVE SUPPLIERS

Junji Inoguchi, Kazutaka Komiya

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.956

COMPLEXITY IN ONLINE SALES PROMOTION AND CONSUMER INTENTIONS TO PARTICIPATE: AN EMPIRICAL STUDY IN THE JAPANESE MARKET

Honkit Lau

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.789

FROM BELIEFS TO BASKETS: UNDERSTANDING MALAYSIAN CONSUMER DRIVERS IN THE ORGANIC MARKET

Ai Chin Thoo, Ji Qing Tye, Inda Sukati, Hon Tat Huam

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.774-778

REDEFINING MARKET POTENTIAL: DEFINITIONS, DIMENSIONS, AND INDEX PROPOSITION

Alina Flores, Jaiany Trindade, Carla F. Silveira Netto, Vinicius Brei

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.731

STAYING OR LEAVING? RESOURCE REDEPLOYMENT AND REAL OPTIONS EFFECTS IN ACCELERATING OR MITIGATING FIRMS’ INTERNATIONAL MARKET EXIT DECISIONS

Katerina Boncheva, Nilay Bıçakcıoğlu-Peynirci, Robert E. Morgan, Matthew J. Robson, Mark Toon

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.718-719

FROM BIG DATA AND ARTIFICIAL INTELLIGENCE TO BUSINESS INTELLIGENCE AND ANALYTICS FOR ENHANCED KEY ACCOUNT MANAGEMENT: A DYNAMIC CAPABILITIES PERSPECTIVE IN AN EMERGING MARKET CONTEXT

Katerina Makri, Marios Theodosiou, Oluyomi Alarape, Christophe Rethore, Evangelia Katsikea

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.654

GUARDIOLA, KLOPP, OR MOURINHO? A TWO-SIDED MATCHING MODEL OF THE MARKET FOR MANAGERIAL TALENT WITH AN APPLICATION TO THE EPL

Liang Zhao, Ahmed Khwaja

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.587

FROM MARGINAL TO MAINSTREAM—A GOVERNMENTALITY PERSPECTIVE OF MARKET TRANSITION IN ESPORTS

Guojun (Sawyer) HE, Weiwei ZHANG, Simon CHADWICK, Yiying CHEN

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.532

THE IMPACT OF INNOVATION CAPABILITY ON FIRM PERFORMANCE: THE MODERATING ROLES OF MARKET SENSING AND NETWORK CAPABILITIES

Jeong-Bin Whang, Jong-Ho Lee

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.332

SECOND-HAND LUXURY MARKET. USA AND ITALY: A CROSS-CULTURAL COMPARISON

Tiziano Vescovi, Carlotta Berlin

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1068

INTERNATIONAL MARKETING STRATEGY PLANNING AND PERFORMANCE: THE ROLES OF MARKET SENSING AND TOLERANCE FOR FAILURE

Itzhak Gnizy, Yoel Asseraf, Moty Amar

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.939