KOREASCHOLAR

SECOND-HAND LUXURY MARKET. USA AND ITALY: A CROSS-CULTURAL COMPARISON

Tiziano Vescovi, Carlotta Berlin

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1068

INTERNATIONAL MARKETING STRATEGY PLANNING AND PERFORMANCE: THE ROLES OF MARKET SENSING AND TOLERANCE FOR FAILURE

Itzhak Gnizy, Yoel Asseraf, Moty Amar

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.939

KEY TO SUPERSTARDOM IN A GLOBALISED MARKET: THE ROLE OF MARKETING CAPABILITY AND INTANGIBLE CAPITAL

Pooria Miladi G, Reza Salehnejad, Ronald Ramlogan

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.868-873

WHEN FANDOMS RECOVER BOOKSTORES’ SERVICE FAILURE: THE CASE OF THE FRENCH MANGA MARKET

Sophie Luciano, Mathieu Alemany Oliver

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.750

AN INTEGRATED AI(ARTIFICIAL INTELLIGENCE) FRAMEWORK FOR MARKET ORIENTATION AND B2C MARKETING RATIONAL DECISION MAKING FOR IMPROVING FIRM PERFORMANCE : FOCUSING ON THE USE OF CHATBOTS IN THE BANKING INDUSTRY

Yun Ho Park, Jaehun Kim, Kyung Hoon Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.656

EXPLORING THE DATA AUTHORISATION TO THIRD-MARKET IN COOKIES MARKETING: ROLE OF TRUST ON PLATFORM, BUSINESS’S PRIVACY ASSURANCE, CONSUMER CONTROLLABILITY

Jie Meng

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.485

THE IMPACT OF COVID-19 ON ONLINE SEARCH ADVERTISING MARKET

Sehyun Lee, Dongyoung Jeong, Kyeonghan Bae, Jaunghyun Hwang, Alex Jiyoung Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.368

INCLUSION OF SMALLHOLDER FARMERS IN COFFEE VALUE CHAIN FOR GLOBAL MARKET: INSIGHTS FROM GLOBAL PLAYERS

Mustika Sufiati Purwanegara, Nurrani Kusumawati, Nita Garnida, Reinaldy Agung Pramudhita, Anak Agung Ngurah Tata Pinandhika

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.281-285

MARKETING INFORMATION IN FINANCIAL MARKET COMMUNICATION: INSIGHTS FROM CONFERENCE CALLS AND BEYOND

Robin-Christopher Ruhnau, Christian Homburg, Sebastian Hohenberg, Marcus Theel

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.246

UTILIZING SOCIAL MEDIA FOR CONSUMER-RETAILER INTERACTION TO INCREASE WELLBEING: INSIGHTS INTO A COLLECTIVIST EMERGING MARKET

Yang-Im Lee, Peter Trim, An Vu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.208

ORGANIZATIONAL LEARNING AND ITS CONSEQUENCES ON INTERNATIONAL BUSINESS VENTURE PERFORMANCE: EVIDENCE FROM EMERGING MARKET INDUSTRIAL SMES

Evangelia Katsikea, Marios Theodosiou, Oluyomi Alarape, Christophe Rethore

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.202-203

THE LOCALIZATION EFFECT OF ONLINE ADVERTISING: AN EVIDENCE FROM THE MOVIE MARKET

Youseok Lee, Jongdae Kim, Junhee Seok

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.119

EXPLORING CULTURAL MARKET EQUITY IN ONLINE WEB SERIES INDUSTRY

Huanzhang Wang, Kyung Hoon Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1625

EXTENDED INTERNAL MARKET ORIENTATION AND ITS IMPACT ON MPLOYEE LOYALTY AND PERFORMANCE

Xini Hu, Qionglei Yu

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1569-1575

INVESTIGATING WHY ONLINE PURCHASING PUSH OFFLINE SALES IN THE LUXURY MARKET

Anna Claudia Pellicelli, Claudia Franze'

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1462-1467

A STUDY ON THE GOODS MARKET WITH THE SPREAD OF GLOBAL FANDOM: FOCUSED ON HALLYU IDOL

Heeju Chae, Jang-Hee Shin, Sijun Sung, Subin Park

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1409-1411

DRIVERS OF ATTITUDINAL AND BEHAVIOURAL LOYALTIES TO SELECTED RESTAURANTS IN AN EMERGING MARKET

Isolde Lubbe, Helen Duh

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1394-1400

CONSUMER BEHAVIOR ON AN ONLINE-TO-OFFLINE PLATFORM: AN EMPIRICAL INVESTIGATION OF THE AUTOMOTIVE REPAIR SERVICE MARKET

Jennifer J. Lee, Zecong Ma

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1364-1365

MARKET SHAPING - CREATING VALUE THROUGH EFFORT REDUCTION

Gediminas Lipnickas, Jodie Conduit, Carolin Plewa, Dean Wilkie

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1247

CONTEXTUALIZING THREE PHASES OF MARKETING IN AN EMERGING MARKET CONTEXT

Helen Inseng Duh

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1090-1104