KOREASCHOLAR

MANAGEMENT OF INTANGIBLES: APPLICATION OF THE DYNAMIC MARKETING CAPABILITIES CONCEPT TO EXPLANATION OF UPWARD EXPANSION TREND TO “HYPER LUXURY” IN SWISS WATCHMAKING INDUSTRY

Maria Bashutkina, François Courvoisier

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1460-1467

DO CROSS-FUNCTIONAL CAPABILITIES MATTER FOR THE EXPORT MARKETING STRATEGY IMPLEMENTATION OF EMERGING MARKET FIRMS? THE MODERATING ROLE OF PSYCHIC DISTANCE AND COMPETITIVE INTENSITY

Shahin Assadinia, Vita Kadile, Matthew Robson

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1220

DIGITAL MARKETING CAPABILITY AND FIRM PERFORMANCE: A DYNAMIC CAPABILITIES PERSPECTIVE

Florin Foltean

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.950

CRM CAPABILITIES AND MARKETING EFFECTIVENESS: THE MEDIATING ROLE OF INTERACTIVE MARKETING IMPLEMENTATION

Evi Rinawati Simanjuntak, Firmanzah, T. Ezni Balqiah, Teddy Pawitra

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.892-893

DO EXPLORATORY AND EXPLOITATIVE MARKETING CAPABILITIES REALLY BENEFIT FROM MARKET KNOWLEDGE DEVELOPMENT AND EXTERNAL TIES IN NEW PRODUCT SUCCESS?

Nima Heirati, Aron O’Cass

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1954-1955

MANAGERIAL RESOURCES, MARKET ORIENTATION, MARKETING CAPABILITIES, AND BUSINESS PERFORMANCE: AN EMPIRICAL ANALYSIS OF JAPANESE MANUFACTURING COMPANIES

Hidesuke Takata, Ikuo Takahashi

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.707-712

THE EFFECTS OF MARKETING CAPABILITIES FIT WITH EXPORTING MARKETING STRATEGIES ON HIGH GROWTH FIRMS’ PERFORMANCE: FOCUSING ON MANUFACTURING FIRMS IN KOREA

Kyong Ryul Koo, Kyung Hoon Kim, Seong-jae Moon

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.25-27

INTERNATIONAL PRODUCT INNOVATION MARKETING STRATEGY: EVIDENCE OF EU SUBSIDIARY FIRM CAPABILITIES AND HOST INSTITUTIONS IN CHINA, 1998-2009

Huifen Cai, Len Tiu Wright

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.3-20