KOREASCHOLAR

HOW EMBEDDED CUES OF SUPPLY-BASED SCARCITY, SELF-CONGRUITY, AND PSYCHOLOGICAL OWNERSHIP INFLUENCE CUSTOMER ENGAGEMENT IN MARKETING COMMUNICATIONS?

Rawan Hamdan, Husni Kharouf, Yan Sun

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1055

THE IMPACT OF ARTIFICIAL INTELLIGENCE (AI) AND CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON INTEGRATED MARKETING COMMUNICATIONS (IMC)

Vera Butkouskaya

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1028

THE ROLE OF DIGITAL ENGAGEMENT IN OMNICHANNEL FASHION RETAIL: THE IMPACT OF SUSTAINABLE INTEGRATED MARKETING COMMUNICATIONS ON BRAND LOYALTY

Anita Nanda, Vera Butkouskaya

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.739

THE ROLE OF VIRTUAL REALITY AND ARTIFICIAL INTELLIGENCE IN MARKETING RELATIONSHIP COMMUNICATIONS

Mó nica Ferreira, Sandra Maria Correia Loureiro, Hé lia Pereira

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.981-983

CONSUMER RESPONSES TO CONTROVERSIAL MARKETING COMMUNICATIONS - THE CASE OF H&M’S “COOLEST MONKEY IN THE JUNGLE” MERCHANDISE

Jenny Ma

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1017

THE BUSINESS IMPACT AND CHARACTERISTICS OF CHILDREN’S EWOM IN MARKETING COMMUNICATIONS

Tong (Tony) Bao, Tung-lung Steven Chang, Alex J. Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.565-566