KOREASCHOLAR

THE ROLE OF VIRTUAL REALITY AND ARTIFICIAL INTELLIGENCE IN MARKETING RELATIONSHIP COMMUNICATIONS

Mó nica Ferreira, Sandra Maria Correia Loureiro, Hé lia Pereira

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.981-983

CONSUMER RESPONSES TO CONTROVERSIAL MARKETING COMMUNICATIONS - THE CASE OF H&M’S “COOLEST MONKEY IN THE JUNGLE” MERCHANDISE

Jenny Ma

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1017

THE BUSINESS IMPACT AND CHARACTERISTICS OF CHILDREN’S EWOM IN MARKETING COMMUNICATIONS

Tong (Tony) Bao, Tung-lung Steven Chang, Alex J. Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.565-566