KOREASCHOLAR

INTERNATIONAL MARKETING STRATEGY PLANNING AND PERFORMANCE: THE ROLES OF MARKET SENSING AND TOLERANCE FOR FAILURE

Itzhak Gnizy, Yoel Asseraf, Moty Amar

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.939

AN INTEGRATED AI(ARTIFICIAL INTELLIGENCE) FRAMEWORK FOR MARKET ORIENTATION AND B2C MARKETING RATIONAL DECISION MAKING FOR IMPROVING FIRM PERFORMANCE : FOCUSING ON THE USE OF CHATBOTS IN THE BANKING INDUSTRY

Yun Ho Park, Jaehun Kim, Kyung Hoon Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.656

MARKETING STRATEGY IMPLEMENTATION AND EXPORT PERFORMANCE: STUDY OF ENTREPRENEURIAL FIRMS IN A DEVELOPING ECONOMY

Vita Kadile, Shahin Assadinia

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.374

GREEN MARKETING STRATEGY, GREEN CORPORATE IMAGE AND SUSTAINABILITY PERFORMANCE: INSIGHTS FROM READYMADE GARMENT FIRMS IN BANGLADESH

Husna Ara, Jasmine A.L. Yeap, Siti Hasnah Hassan

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.158-160

USING A MARKETING VR STIMULATION TO ENHANCE STUDENT ENGAGEMENT, SELF-EFFICACY AND PERFORMANCE

Billy Sung, Min Teah

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1427

PRODUCT INNOVATION AND PROFIT MODEL INNOVATION FOR MARKETING PERFORMANCE IN B2B

Jaesu Kim, Han-Sik Yu, Sin-Geun Song

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1343-1347

DIGITAL MARKETING CAPABILITY AND FIRM PERFORMANCE: A DYNAMIC CAPABILITIES PERSPECTIVE

Florin Foltean

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.950

DO TEXT OR PHOTO MATTER FOR THE MARKETING PERFORMANCE OF SOCIAL MEDIA MESSAGE?

Chin Yi Fang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.676

PROACTIVE AND RESPONSIVE MARKET ORIENTATION ON MARKETING EXPLORATION AND FIRM PERFORMANCE

Lancy Mac, Felicitas Evangelista

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.303

THE EMPIRICAL STUDY OF CITY MARKETING STRATEGIES AND PERFORMANCE

Chih-Wen Wu

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1709

UNIVERSITY INSTITUTIONAL RESEARCH AND STUDENT RECRUITMENT PERFORMANCE: A MARKETING COMMUNICATION PERSPECTIVE

Rueywei Gong, Fu-Sheng Tsai

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.329-330

DOES ENTREPRENEURIAL MARKETING MATTER? A STUDY ON EXPORT PERFORMANCE

Reynaldo Dannecker Cunha, Sergio Garrido Moraes

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1982-1985

MARKETING DECISION MAKING BEHAVIOR UNDER THE INFLUENCE OF ATTRACTIVE PERFORMANCE-LINKED REWARDS

Abhishek Pathak, Lewis Lim

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1390-1405

MANAGERIAL RESOURCES, MARKET ORIENTATION, MARKETING CAPABILITIES, AND BUSINESS PERFORMANCE: AN EMPIRICAL ANALYSIS OF JAPANESE MANUFACTURING COMPANIES

Hidesuke Takata, Ikuo Takahashi

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.707-712

COLLABORATIVE COMMUNICATION AND MARKETING PERFORMANCE IN INDUSTRIAL MARKETS: MODERATING EFFECTS OF OPPORTUNISM

Byeong-Joon Moon

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.568-581

THE IMPACT OF SALES MANAGERS’ MARKET ORIENTATION ON MARKETING-SALES CONFLICT AND COMPANY PERFORMANCE

Konstantinos Lionakis, George J. Avlonitis

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.480-489

THE EFFECTS OF MARKETING CAPABILITIES FIT WITH EXPORTING MARKETING STRATEGIES ON HIGH GROWTH FIRMS’ PERFORMANCE: FOCUSING ON MANUFACTURING FIRMS IN KOREA

Kyong Ryul Koo, Kyung Hoon Kim, Seong-jae Moon

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.25-27