THE USE OF MARKETING METRICS BY CHINESE FIRMS: A SURVEY OF CURRENT PRACTICES
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1032-1044
PATTERNS IN MARKETING PRACTICES OF RUSSIAN COMPANIES ACROSS FOUR FINANCIAL GROUPS
Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.474-479
STRONG MEDECINE: CONFLICT OF INTERESTS AND PHARMACEUTICAL MARKETING PRACTICES
Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1590-1591
INSIGHTS ON CONTEMPORARY MARKETING PRACTICES (CMP) IN RUSSIA: EVIDENCE FROM EMPIRICAL RESEARCH
Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1036-1046