KOREASCHOLAR

MARKETING STRATEGIES ON MACRO-ENVIRONMENT LEVELS- SUCCESS DETERMINANTS AND POST MARKETING PLAN IMPROVISATION DURING GLOBAL TRADE POLICY CHANGES

Christine Falkenreck, Ralf Wagner

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.563

CORPORATE HOLDINGS IN DIGITAL CURRENCIES: MARKETING MOTIVATIONS AND INVESTMENT STRATEGIES

A. Can Inci, Jack Field

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.53

CULTURAL CONTEXT AND CROSS-CULTURAL MARKETING STRATEGIES BETWEEN ITALY AND CHINA. THE CASE OF AMARENA FABBRI

Tiziano Vescovi, Federica Bettati

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1453-1469

DEVELOPING SOCIAL MEDIA MARKETING STRATEGIES: A CROSS-CULTURAL COMPARISON

Fang Fang Li

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1328

THE PRACTICE OF RELATIONSHIP MARKETING STRATEGIES

ABM Shahiudl Islam

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.392-402

THE EMPIRICAL STUDY OF CITY MARKETING STRATEGIES AND PERFORMANCE

Chih-Wen Wu

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1709

WHEN CUSTOMERS ARE WILLING, BUT UNABLE TO PAY: HOW CUSTOMER BUDGET KNOWLEDGE IMPACTS VALUE-BASED MARKETING STRATEGIES FOR INDUSTRIAL OFFERINGS

Matthias Koch

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.49

RECONCILING MARKET ORIENTATION WITH BUSINESS LOGIC – THE ROLE OF AFFORDABILITY IN MARKETING STRATEGIES OF WESTERN MULTINATIONAL COMPANIES FOR CENTRAL AND EASTERN EUROPE

Arnold Schuh

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1143-1149

THE EFFECTS OF MARKETING CAPABILITIES FIT WITH EXPORTING MARKETING STRATEGIES ON HIGH GROWTH FIRMS’ PERFORMANCE: FOCUSING ON MANUFACTURING FIRMS IN KOREA

Kyong Ryul Koo, Kyung Hoon Kim, Seong-jae Moon

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.25-27