KOREASCHOLAR

THE IMPACT OF SUSTAINABLE MARKETING ACTIVITIES ON TOURISTS' BEHAVIORAL INTENTIONS: THE MEDIATING ROLE OF EVENT IMAGE AND PERCEIVED VALUE

Vera Butkouskaya, Junfeng Wang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.991-992

VALUE CO-CREATION AND SERVICE EXCHANGE VIA NON-FUNGIBLE TOKEN (NFT) IN AN ONLINE MARKETING ENVIRONMENT: A UNIQUE PERSPECTIVE THROUGH SERVICE-DOMINANT (S-D) LOGIC

Daniel Rayne, Ashish Kumar

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.589-595

ON RELATIONSHIP VALUE IN INTERNATIONAL MARKETING CHANNELS

Dionysis Skarmeas, Paraskevas Argouslidis, Flora Kokkinaki, Alexis Mavrommatis, Ana Lisboa

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1330

A STUDY OF STRATEGIC ALLIANCES, MARKETING CAPABILITY, AND FIRM VALUE

Woo Li Ko, Sang Yong Kim, Jong-Ho Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.311

VALUES BASED BUSINESS ETHICS ALONG THE ENTIRE VALUE CHAIN- A DEMONSTRATION OF THE DEFINITION OF MARKETING

Vinay Sharma, Anita Sengar, Rajat Agrawal, Kumkum Bharti

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1169-1180

INVESTIGATING THE ROLE OF ATTITUDES TOWARDS SOCIAL MEDIA MARKETING ACTIVITIES AND THE PERCEIVED VALUE OF USING SOCIAL MEDIA IN ORGANIZING VACATIONS

Kaede Sano

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.192-197

WHEN CUSTOMERS ARE WILLING, BUT UNABLE TO PAY: HOW CUSTOMER BUDGET KNOWLEDGE IMPACTS VALUE-BASED MARKETING STRATEGIES FOR INDUSTRIAL OFFERINGS

Matthias Koch

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.49