KOREASCHOLAR

CUSTOMIZATION FAILURES CAUSED BY MASS CONFUSION

Akinori Ono, Yusuke Iwama, Ryohei Kitazawa

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.323

THE EFFECT OF MASS CUSTOMIZATION IN FOOD SERVICE ON CONSUMER’S PERCEIVED VALUE: THE MODERATING ROLE OF SOCIAL INFLUENCE AND FOOD TYPES

Jaewon Hwang, Yong-Ki Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.520-524

DO ENTREPRENEURSHIP AND DYNAMIC CAPABILITIES INCREASE BUSINESS PERFORMANCE?

Jee-eun Bae, Yong-Ki Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1525-1527