KOREASCHOLAR

COGNITIVE STRUCTURE OF THE FIRST-TIME YOUNG INVESTOR TOWARDS BROKERAGE SELECTION: A MEANS-END CHAIN APPROACH

Kitravee Siwatkittisuk, Phallapa Petison

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.432-437

CUSTOMER-ORIENTED SELLING OF PERFORMANCE-BASED CONTRACTS – A MEANS END CHAIN ANALYSIS

Stefan Ruffer, Tobias Schaefers

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1085

THE PERCEIVED VALUE OF THE LUXURY WATCH: UNDERSTANDING CONSUMER INSIGHT USING THE MEANS END CHAIN APPROACH

Pakamon Puttipinyo, Phallapa Petison

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.482-487