KOREASCHOLAR

BRAND EXPLORATION IN METAVERSE: EFFECTS OF SELF-AVATAR RESEMBLANCE ON BRAND ATTITUDE AND PURCHASE INTENTION, AND MODERATED MEDIATION OF COPRESENCE

Jaehyun Lee, MinChung Kim, Yeolib Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.416

INVESTIGATING A MODERATED MEDIATION MODEL OF THE IMPACT OF PERSONALIZED MESSAGE APPEAL AND PRIVACY THREAT EXTENT ON CONSUMER BEHAVIOUR

Adel Hadjiesmaeili, Narongsak Thongpapanl, Abdul Ashraf, Magnus Hultman

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.31

DOES PRICE UNFAIRNESS PERCEPTION WILL STILL ENSURE PURCHASE INTENTION? : MEDIATION OF CONSUMER BRAND IDENTIFICATION AND BRAND TRUST

Mahesh Gadekar, Amélia Brandão

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1583-1586

THE MULTILEVEL EFFECT OF BRAND COMMUNICATION ON BRAND CITIZENSHIP BEHAVIOR: THE MODERATED MEDIATION OF BRANDING CULTURE AND BRAND PSYCHOLOGICAL OWNERSHIP

Hsu-Hsin Chiang, Tzu-Shian Han

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1558-1561

EXTENDED ABSTRACT: DOES PRICE UNFAIRNESS PERCEPTION WILL STILL ENSURE PURCHASE INTENTION? : MEDIATION OF CONSUMER BRAND IDENTIFICATION AND BRAND TRUST

Mahesh Gadekar, Amélia Brandão

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1292-1296

THE EFFECT OF VIRTUAL COMMUNITY CODEPENDENCY ON VIRTUAL COMMUNITY ADDICTION: EXPLORING THE MEDIATION EFFECTS

Long-Chuan Lu, Ching-Tzu Tsai

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1169-1173

AN EXTENDED PROTECTION MOTIVATION THEORY MODEL OF ENERGY SAVINGS AND CARBON REDUCTION BEHAVIORAL INTENTIONS --THE MEDIATION ROLE OF PROTECTION MOTIVATION

Mei-Fang Chen

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1168

ARE PEOPLE MORE LIKELY TO MISBEHAVE DURING TRAVEL? THE MEDIATION EFFECT OF PERCEIVED SOCIAL CONTROL

Chloe Y. QIU, Lisa C. Wan

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.893

SOCIALIZING CUSTOMER FOR CO-CREATING TOURISM VALUE: A MODERATED MEDIATION MODEL OF CUSTOMER READINESS AND PRODUCT INVOLVEMENT

Hoa Pham Thi, HsiuJu Rebecca Yen, Chen-ya Wang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.638-643

CELEBRITY BRAND EXTENSIONS ON INSTAGRAM: TESTING A SERIAL MULTIPLE MEDIATION MODEL OF CELEBRITY WORSHIP AND STYLE CONFORMITY

Jasmine A.L. Yeap, Norkhalilah Khalid, Emily H.T. Yapp, Say Keat Ooi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.531-532

THE EFFECT OF PERCEIVED VALUE OF MOBILE SOCIAL NETWORK GAME(MSNG) ON CONTINOUS USAGE INTENTION IN CHINA : FOCUSED ON MEDIATION EFFECT OF COMMITMENT

Tae-Hoon Kang, Hyoung-Gil Kim, LanLan Kong

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.2024