KOREASCHOLAR

THE IMPACT OF AI ASSISTANT MEDIA TYPES ON USERS’ EMOTIONAL DISCLOSURE WILLINGNESS: DUAL MEDIATION EFFECTS AND THE MODERATING ROLE OF RESPONSE STYLE

Bingcan Li, Yi Huang, Rukun Zhang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.206-210

BRAND EXPLORATION IN METAVERSE: EFFECTS OF SELF-AVATAR RESEMBLANCE ON BRAND ATTITUDE AND PURCHASE INTENTION, AND MODERATED MEDIATION OF COPRESENCE

Jaehyun Lee, MinChung Kim, Yeolib Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.416

THE EFFECT OF VIRTUAL COMMUNITY CODEPENDENCY ON VIRTUAL COMMUNITY ADDICTION: EXPLORING THE MEDIATION EFFECTS

Long-Chuan Lu, Ching-Tzu Tsai

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1169-1173