KOREASCHOLAR

EXPLORING THE EFFECT OF INTERACTIVITY ON CONSUMER RESPONSES IN VIRTUAL REALITY: THE ROLE OF MENTAL IMAGERY

Jung-Hwan Kim, Minjeong Kim, Minjung Park, Jungmin Yoo

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1010-1014

HOW DOES VIRTUAL TOURISM ENVIRONMENT INFLUENCE PURCHASE INTENTION? THE ROLE OF MENTAL IMAGERY AND AFFECTIVE FORECASTING

Zahra Fouladgar, Kai-Yu Wang, Abdul R. Ashraf, Narongsak Thongpapanl

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.343

SELFIE CAMPAIGNS AS ADVERTISING STRATEGY: MENTAL IMAGERY AS DRIVER OF PARTICIPATION

Elisabeth Wolfsteiner, Marion Garaus, Udo Wagner, Alexander Girschick

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.440