THE FIT BETWEEN MESSAGE FRAMING AND ENVIRONMENTAL KNOWLEDGE IN GREEN ADVERTISING: THE MEDIATING ROLE OF PERCEIVED AUTHENTICITY
Jian Gao, Zhen Li
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.700
COMMUNICATING THE FAIR TRADE MESSAGE: THE ROLES OF REPUTATION AND FIT
Jos Bartels, Machiel J. Reinders, Chrissie Broersen, Sarah Hendriks
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.436