KOREASCHOLAR

EFFECT OF PRODUCT MESSAGE TYPE (NOVELTY AND MEANINGFULNESS) ON NEW PRODUCT EVALUATION WITH SPENDTHRIFT AND TIGHTWAD CONSUMERS

Taehyun Suh, Byung Kyu Kim, Subin Im

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.293-297

DESIGN OF WEB SITES: WHICH TYPE OF MESSAGE ABOUT PRICES IS MORE EFFICIENT? THE CASE OF SPANISH TOURIST MARKET

Agustin Ruiz Vega, Consuelo Riano Gil, Carla Di Pierri Del Vecchio

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1232

HOW TO INCREASE SHARING IN SOCIAL MEDIA? EFFECTS OF SOCIAL TIE, TEMPORAL DISTANCE, AND MESSAGE TYPE

Yung Kyun Choi, Sukki Yoon

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1092-1093

MESSAGE TYPE STRATEGY IN CHARITABLE FUNDRAISING

Youngjune Kim, Hakkyun Kim, Hyeonyeong Seo, Hyoseon Lee

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.721-722