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POLITICAL STRIDES AND METAPHORS

Anjuman D Antil, Harsh V Verma

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1015

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IMMORAL METAPHORS IN ADVERTISING INCREASE CONSUMER INDULGENCE

Jasmina Ilicic, Stacey M. Baxter, Alicia Kulczynski

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.91

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