KOREASCHOLAR

EXAMINING AFRICAN MILLENNIALS' INTERACTION WITH RETAILING AND DISTRIBUTION CHANNELS IN THE NEW DIGITAL AGE-THE REALITIES

Tendai Chikweche, James Lappeman, Paul Egan, Hossain Mohammed

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.903-904

Antecedents and consequences of online customer experience of Chinese millennials luxury consumers

WAN Yuan, LU Huiwen, Maxime KOROMYSLOV, ICN

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.988-1019

GAMIFICATION AND MOBILE ADVERTISING EFFICACY: EMPIRICAL EVIDENCES FROM ITALIAN MILLENNIALS

Riccardo Rialti, Lamberto Zollo, Raffaele Filieri, Irene Pieraccini

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.17-18

THE EFFECT OF SCENT MARKETING ON THE EMOTIONS AND PREFERENCES OF GENERATION X

Jakub Berčík, Jana Gá lová, Johana Paluchová, Katarí na Neomá niová

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.844-848

DIGITAL READINESS INFLUENCE ON MOBILE ADVERTISING ACCEPTANCE AMONG YOUNG MILLENNIALS

Reza Ashari Nasution, Dwine Fatimah Azzahra, Devi Arnita

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1536-1537

FACTORS AFFECTING MILLENNIALS’ ATTITUDES AND PURCHASE INTENTIONS TOWARD LUXURY FASHION BRANDS ONLINE : THE ROLE OF NATIONAL CULTURE

Regina Burnasheva, YongGu Suh

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1141

MARKETING TO CHINESE MILLENNIALS: WEIBO AS A MARKETING TOOL FOR LUXURY BRANDS

Rosy Boardman, Marta Blazquez Cano, Shaoqianqian Deng

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.441-442

MILLIONAIRES AND GEO-TAGS: INVESTIGATING MILLENNIALS’ DISPLAY OF EXPERIENTIAL LUXURY ON INSTAGRAM

Marina Leban, Benjamin Voyer

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.254-255

MATERIALISM, MORALITY, AND SKEPTICISM IN MILLENNIALS’ SOCIAL MEDIA USAGE AND COMMUNICATION: INSIGHTS FROM THE LUXURY FASHION CONTEXT

Lamberto Zollo, Sukki Yoon, Riccardo Rialti, Cristiano Ciappei

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.158-159