KOREASCHOLAR

THE FILIPINO “DESERVE KO ‘TO” MINDSET AS A FORM OF SELF-REGULATION AND THE MODERATING ROLE OF PRICE PERCEPTION ON ONLINE RETAIL THERAPY

Marlo Novino, Joliber Caminong, Rosalinda Andres

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.461

FACTOR THEORETICAL FRAMEWORK OF CUSTOMERS’ MINDSET ABOUT COFFEE VALUE IN COMPARISON: ROBOT versus BARISTA

Jaehun Kim, Jong-Kuk Shin, Alina Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.336-340

PARTNER OR OPPONENTS? HOW MINDSET SHAPES CONSUMERS’ ATTITUDE TOWARD ANTHROPOMORPHIC ARTIFICIAL INTELLIGENCE SERVICE ROBOTS

Bing Han, Xun Deng, Hua Fan

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.120

ANALYZING THE CROSS CULTURAL IMPACT OF THE “WORLD OF BARBIE” ON YOUNG INDIAN GIRLS IN SHAPING THEIR MINDSET TO BELONG TO A TRANSNATIONAL IMAGINED COMMUNITY

Isaac Jacob, Monica Khanna, Krupa Rai

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.65-66