KOREASCHOLAR

THE ROLE OF THINKING STYLES IN AR-ENABLED MOBILE APP EXPERIENCE

Katalin Hartl, Tommi Laukkanen, Ákos Varga

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.229

A VALUE CO-CREATION FRAMEWORK FOR UNDERSTANDING CONSUMER INTENTION TO ADOPT AI IN MOBILE BANKING

Lee Wan Qi, Thoo Ai Chin, Nur Shafeera Mohamad, Huam Hon Tat

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.154-155

THE USE OF LOCATION-BASED MOBILE DATA FOR EFFECTIVE DIGITAL MARKETING CAMPAIGNS

Konstantinos Fouskas, Theodoros Oikonomidis, Anna-Maria Zaroulia, Maro Vlachopoulou, Manos Roumeliotis

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1071

DOES MOBILE APP PARTICIPATION CHANGE PURCHASE BEHAVIOR? EVIDENCE FROM A QUASI-EXPERIMENTAL STUDY

Jun B. Kim, Seongsoo Jang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.930

A POST-PANDEMIC LOOK AT TOURISTS’ PERCEIVED COOLNESS OF A LOCATION AND REVISIT INTENTION THROUGH DESTINATION SERVICE QUALITY AND MOBILE APP USE

Corey Allen Ross, Jong-Kuk Shin

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.876-879

THE SILVER LINING OF COVID-19: UNDERSTANDING CONTINUOUS USAGE INTENTION OF MOBILE PAYMENT USERS

Dinarti Tarigan, Wen-Hai Chih, Kai-Yu Wang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.439

OLDER ADULTS’ ADOPTION BEHAVIOR OF MOBILE HEALTH (MHEALTH) APPS: INTEGRATING TECHNOLOGY READINESS WITH PROTECTION MOTIVATION THEORY

Doyeon Won, Weisheng Chiu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.407

PERSONALIZED TECHNOLOGY SERVICE (PTS) VIA RETAILERS’ MOBILE APPS AND ITS ROLES IN OMNICHANNEL SHOPPING EXPERIENCES

Youngdeok Lee, So Won Jung, Jee-Sun Park, Sejin Ha

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.402

THE “BACKFIRE” EFFECTS OF LUXURY ADVERTISING ON MOBILE SHORT-FORM VIDEO APPS: THE MODERATING ROLE OF SELF-DEPRECATING ONLINE REVIEWS

Ruping Liu, Hao Zhang, Xiaojing Wang, Gongming Duan

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.54

DIAGNOSING THE IMPACT OF TECHNOLOGY SELF-EFFICACY ON BEHAVIORAL INTENTION OF MOBILE PAYMENT: A COHORT ANALYSIS

Amonrat Thoumrungroje, Lokweetpun Suprawan

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.4-9

“THE STUDY OF MOBILE PAYMENT ON INDONESIAN TRANSPORTATION SYSTEM”

Fitri Aprilianty, Irfan Rais

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1603-1619

PRIVATE OR PROVIDED? CONSUMER ACCEPTANCE OF DIFFERENT TYPES OF IN-STORE MOBILE SELF-SCANNING TECHNOLOGY

Stefanie Sohn, Barbara Seegebarth

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1507-1521

PRODUCT LINE AND PRICING STRATEGOES FOR MOBILE APPS IN A TWO-SIDED PLATFORM

Prabirendra Chatterjee, Seongsoo Jang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1490-1492

A SYSTEMATIC ANALYSIS OF THE EFFECTS OF MOBILE PHONE APPLICATIONS ON PHYSICAL ACTIVITY

Masoumeh Hosseinpour, Ralf Terlutter, Holger Roschk

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1483-1484

SOCIAL MEDIA USAGE AND MOBILE SHOPPING BEHAVIOR

Jae Yeon Yoon, Jeonghye Choi, Sue Ryung Chang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1450

ROLE OF MOBILE VISUAL SEARCH IN ON-LINE FASHION RETAILING

Tungyun Liu, Eunju Ko, Heeju Chae

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1348

THE ANTECEDENTS OF VALUE IN USE IN BUILDING LOYALTY TOWARDS MOBILE E-COMMERCE APPS

Ami Fitri Utami, Irwan Adi Ekaputra, Arnold Japutra, Sebastian Molinillo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1265-1269

MOBILE PAYMENT ADOPTION IN SOCIAL COMMERCE: EXPLAINING BEHAVIORAL INTENTION USING FSQCA

Michael Williams, Emily Bacon

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1069-1079

SOCIAL INFLUENCE THROUGH VIDEO STREAMING APPLICATIONS: AN ANALYSIS OF MOBILE CONSUMERS’ USAGE BEHAVIOR

Youshin Kwak, Chang Hee Park, Jeonghye Choi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1054-1055

MOBILE VIDEO ADVERTISING OF HIGH-END COSMETIC BRANDS: THE ROLES OF AD CONTENT, MODEL AND TARGETING

Yeolim Yoon, Jikyung Jeanne Kim, Jeonghye Choi, Sanghyeak Yoon

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.441