KOREASCHOLAR

OLDER ADULTS’ ADOPTION BEHAVIOR OF MOBILE HEALTH (MHEALTH) APPS: INTEGRATING TECHNOLOGY READINESS WITH PROTECTION MOTIVATION THEORY

Doyeon Won, Weisheng Chiu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.407

PERSONALIZED TECHNOLOGY SERVICE (PTS) VIA RETAILERS’ MOBILE APPS AND ITS ROLES IN OMNICHANNEL SHOPPING EXPERIENCES

Youngdeok Lee, So Won Jung, Jee-Sun Park, Sejin Ha

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.402

THE “BACKFIRE” EFFECTS OF LUXURY ADVERTISING ON MOBILE SHORT-FORM VIDEO APPS: THE MODERATING ROLE OF SELF-DEPRECATING ONLINE REVIEWS

Ruping Liu, Hao Zhang, Xiaojing Wang, Gongming Duan

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.54

PRODUCT LINE AND PRICING STRATEGOES FOR MOBILE APPS IN A TWO-SIDED PLATFORM

Prabirendra Chatterjee, Seongsoo Jang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1490-1492

THE ANTECEDENTS OF VALUE IN USE IN BUILDING LOYALTY TOWARDS MOBILE E-COMMERCE APPS

Ami Fitri Utami, Irwan Adi Ekaputra, Arnold Japutra, Sebastian Molinillo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1265-1269

EXAMINING THE DETERMINANT OF INFORMATION ACCEPTANCE : E-WOM ON YOUTUBE MOBILE APPS

Nurrani Kusumawati, Mustika Sufiati Purwanegara, Ayu Indriani Martawilaga

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1538-1534

THE RECOMMENDER SYSTEM FOR MOBILE APPS

Joonho Bae, Jinkyoo Park, Jeonghye Choi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1265

THE INFLUENCE OF PRIVACY INFORMATION IN MOBILE APPS

Morikazu Hirose, Kei Mineo, Keiya Tabe

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1337-1341

CHILDREN’S RESPONSES TO PRODUCTS IN MOBILE GAMING APPS

Randi Priluck, Joseph Wisenblit, Stephen Pirog

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1331-1336