KOREASCHOLAR

THE ANTECEDENTS OF VALUE IN USE IN BUILDING LOYALTY TOWARDS MOBILE E-COMMERCE APPS

Ami Fitri Utami, Irwan Adi Ekaputra, Arnold Japutra, Sebastian Molinillo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1265-1269

MOBILE PAYMENT ADOPTION IN SOCIAL COMMERCE: EXPLAINING BEHAVIORAL INTENTION USING FSQCA

Michael Williams, Emily Bacon

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1069-1079

STICKINESS OF MOBILE COMMERCE SITES

Yun Jung Lee, Su Jin Yang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1378

MOBILE COMMERCE – THE MODERATING ROLES OF PERCEIVED RISK AND APPLICATION CONTEXT

Marco Hubert, Markus Blut, Christian Brock, Christof Backhaus, Tim Eberhardt

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1201-1202